The Marketing Specialist - Social Media, Content, PR (Japan) will develop and execute our social media, content marketing, and PR strategy for iHerb in Japan - there is huge untapped potential in the Japanese market for iHerb, and it is this person’s mission to establish iHerb as a trusted, go-to company for the health and wellness needs of all people in Japan. The individual in this role will work with the Senior Marketing Manager, Japan, to lead in developing our social media strategy and manage our public media relationships. This position will be based at the Pasadena office.
Own social media strategy for iHerb Japan Facebook, Instagram, Twitter, and LINE accounts
Establish unified brand voice and brand positioning across all iHerb Japan social media channels
Develop localized social media and PR campaigns to increase brand awareness and user engagement
Stay up to date with new social media and traditional media channels in Japan, and craft internal proposals to advocate for the adoption of relevant new channels
Drive iHerb’s earned and owned content marketing strategy through articles, video content, and other visual media
Monitor and measure social media KPIs like impressions, reach, and share of voice, as well as general marketing KPI’s like click-through-rate and conversion rate
Knowledge, Skills, and Abilities:
Native fluency in Japanese language
Comfortable analyzing data and quantifying impact of social media, content marketing, and PR
Experience using Google Workspace (Gmail, Google Calendar, Google Drive, etc)
Experience with Google Analytics a plus
Knowledge of SEO a plus
Experience with traditional print and video media a plus
Passion for health and wellness
Generally requires 2-4 years of relevant social media, PR, or general marketing experience, preferably with a global consumer brand
Bachelor’s degree in Communications, Marketing, Business, or other related field or a combination of education and equivalent work experience
Judgment/Reasoning Ability: Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy. Ability to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.
Physical Demands: The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. While performing the duties of this job, the Team Member is regularly required to talk and hear. The Team Member is frequently required to sit, walk, climb stairs, use hands and fingers, bend, stoop and reach with hands and arms.
Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day. The Team Member may occasionally lift or move office products and supplies up to 25 pounds. Proper lifting techniques required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment: The noise in the work environment is usually moderate. Other factors are:
Hectic, fast-paced with multi-level distractions
Professional, yet casual work environment
Office / Warehouse environment
Ability to work extended hours as required
At iHerb we strive for innovation, targeted at delivering a customer-centric experience while transforming the online shopping experience. We change direction and define ourselves in the idea that individually we are incredible but united our growth is infinite and paramount to our success. iHerb strives to be the global industry leader!
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.