Global User Acquisition Specialist

Imagine if there was something we could all change today that would reduce global warming by 8%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste 40% of all the food produced in the US and Canada.

Our app connects consumers to surplus food from local restaurants and grocery stores, such as pastries, fresh produce, sushi and more, which would otherwise be thrown away to make room for the next batch of goods. We’re growing fast: Our community of 90+ million registered users and 215,000+ active partners across 18 countries, have together already saved 312+ million meals from going to waste - avoiding almost 843,000 tonnes of CO2e! 

We’re looking for an exceptional Global User Acquisition Specialist to join the Global Marketing Team at Too Good To Go to accelerate our growth with a focus on  North America.   

Your mission

Your goal is to accelerate the growth of quality new users to Too Good To Go and support  establishing the brand as a household name in North America. The role works closely with the Senior Digital Acquisition Manager located in Toronto to support the optimization of paid user acquisition in the US and Canada, while reporting directly to the Global Head of Paid Acquisition sitting in Copenhagen. 

We’re a strong team who cares for each other, and we always succeed together as a team. This involves integrated teamwork with local B2C Marketing Managers and the Associate Director of Marketing in North America, as well as the rest of the global Paid Acquisition Team, which is spread out across multiple markets in Europe.

Your role and responsibilities

You will be responsible for supporting the digital media planning, buying, optimization and reporting of all consumer focused performance marketing campaigns in North America.  

You will be responsible for supporting the analysis of  the opportunities and optimising the plan using all available growth levers. You will use amazing local insights from our North American teams, potent digital marketing thinking from global and your own ideas to develop world class acquisition engines with the guidance of the Senior Digital Acquisition Manager.

Specifically you will also:

• Implement campaigns from start to finish.  Using Facebook, Google, Snapchat, TikTok, Twitter and more ad platforms to reach the right audience, with the message at the right time to acquire users to our app and stores to our website
• Innovate and Experiment.  Using your own ideas and those of your colleagues to continually raise the bar.  This covers any element of your sphere of influence as we’re always keen to learn and improve.
• Support the Senior Digital Acquisition Manager with guiding the local marketing  team on the right budget levels, creative needs and any new innovative ideas that can help drive performance vs KPIs. 

• Benchmark and forecast relevant US and Canada metrics across the channels and objectives 
• Share regular reporting that provides insight digital marketing performance for stakeholders across the whole business
• Collaborate.  With global and local teams to devise the best possible plans and strategies that will help us thrive together in North America.

Requirements

• Some experience in paid acquisition. You have managed paid acquisition budgets, implemented successful ad campaigns from start to finish and set-up a process to continuously improve them. Experience with a digital ad agency is highly valued.
• Knowledge of Apple, Google & Meta and TikTok ad platforms. You have worked with the major digital advertising platforms and know the constraints and intricacies of them, audiences (saved, custom & lookalike) and creatives (dynamic or simple) have no secrets for you.
• Familiarity with analytics & BI tools. You’re comfortable leveraging analytics to optimize the performance of your campaigns and you’re able to find key insights in a sea of data.
• Pragmatic mindset. You’re passionate, hands-on & autonomous. You take initiatives to get the job done, no matter how hard the problem seems.
• Highly analytical. You’re at ease with numbers and sifting through metrics & reports doesn’t frighten you.
• Team Player. You have good communication skills and the ability to translate unclear ideas into tangible actions and measurable objectives.
• Eco-conscious. You’re truly passionate about sustainability and fighting food waste as you know the urgency of change and action for the planet.
• This position requires employees to be fully vaccinated against COVID-19 unless you are granted a medical or religious exemption.
  
  

Our values:

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

What we offer

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,100+ colleagues across 17 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care to offer 
• Values-driven culture: 
  • An inclusive company culture where you can bring your best self to work. 
  • Strong community-run groups including Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups. 
  • We celebrate successes, learning from challenges, while socialising with our colleagues to build strong relationships. 
  • We also offer paid volunteer time through our Shareback volunteering programme.
• Healthy, flexible work life: 
  • Enjoy hybrid working from our offices and at home. 
  • Generous time off policies including 20 paid vacation days, and 13 paid holidays per annum. 
  • Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave. 

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

The application process consists of a video call with Talent Acquisition, a video interview with the Hiring Manager, a case study and conversations with the team.

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