Who we are and what we do

SurveyMonkey (Nasdaq: SVMK), is a leader in agile software solutions for customer experience, market research, and survey feedback. Our platform empowers more than 20 million active users to analyze and act on feedback from employees, customers, website and app users, and market research respondents. SurveyMonkey's products, enterprise solutions, and integrations enable more than 345,000 organizations to deliver better customer experiences, increase employee retention , and unlock growth and innovation. Ultimately, SurveyMonkey's vision is to raise the bar for human experiences by amplifying individual voices.

More about our Demand Generation Team

The Demand Generation Team owns lead, pipeline and revenue generation for SurveyMonkey Market Research Solutions. We design and implement account-based marketing strategies, always-on programs, and live/virtual events to create interest and increase engagement by clients and prospects within the CPG, Financial Services, and B2B Tech spaces.

What we're looking for

We are looking for an experienced Demand Generation Manager to create integrated campaigns that support SurveyMonkey's demand generation efforts to fuel our Market Research solutions (MRX) within B2B Tech. Reporting to the Director of Demand Generation, you will lead our integrated marketing approach for B2B Tech and partner with Sales to achieve results. You will think about this vertical holistically, including creating vertical messaging, developing sales and marketing collateral, delivering qualified sales leads and pipeline, and building demand generation activities for both inbound and outbound channels.

You will

  • Conceptualize, design, and oversee the end-to-end strategy for B2B Tech, including campaign design from awareness to consideration to purchase to advocacy for both inbound and outbound programs.
  • Lead multiple integrated campaigns at a given time, including account-based marketing, webinars, virtual and field events, and marketing nurture streams. Influence and contribute to paid, SEO, and content marketing efforts toward your goal.
  • Know your funnel! Analyze the flow from MQL to SQL, SQL to Opportunity, Opportunity to Closed/Won to understand how you can improve your programs.
  • Oversee your vertical marketing pipeline goal and budget for the B2B Tech vertical and forecast quarterly pipeline creation from the programs you are running, including expected return on investment and revenue.
  • Know your buyer; understand buyers of our MRX solutions in B2B Tech, including their motivations and use cases, and use this knowledge in your strategies.
  • Partner with Sales and BDRs to understand the overall goals for your vertical and pull the right levers (whether inbound or outbound) to achieve results.
  • Partner with Product Marketing on product launches and major enhancements. You may help plan the marketing/promo activities for product launches.

You have

  • 6+ years in demand generation or integrated marketing
  • 3+ years in market research or marketing enterprise-grade solutions to B2B Tech companies
  • Bachelor's degree in marketing, communications, business or related field.
  • Independent project management skills
  • Experience switching quickly between strategy and execution
  • Experience with analytics and data-driven marketing
  • Experience with Marketing technology solutions such as HubSpot, Salesforce and Terminus (or equivalent)

What we offer our employees

SurveyMonkey is a place where the curious come to grow. By advocating inclusion into our processes, policies, and culture for our 1,000+ employees across North America, Europe, and APAC, we're building a workplace where people of every background can excel. We've won multiple awards and received recognition for our forward-looking policies, including extended parental and bereavement leave, vendor benefits standards, and Take 4 sabbaticals.

SurveyMonkey was recognized by Great Place to Work® and FORTUNE as a top workplace in 2018 and 2019, and we have also won numerous awards as a leader in global survey software, including being named among CNBC's Disruptor 50 and the Forbes Cloud 100.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Accommodations are available for applicants with disabilities.

Learn more about our diversity, equity, and inclusion efforts here.

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at SurveyMonkey are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.