Director Growth Marketing
As the Director of Growth Marketing at Mejuri, you will be a data-driven and strategic leader responsible for spearheading growth initiatives across multiple channels. Reporting to the VP of Growth, you will own the end-to-end performance marketing strategy with a focus on customer acquisition, lead generation, and revenue growth. You’ll manage a dynamic team of eight and collaborate cross-functionally to deliver results that drive business objectives.
What you'll do
- Lead the strategy and execution of multi-channel marketing campaigns, including streaming, social, search, offline, influencer, and affiliate marketing.
- Own the growth marketing budget, allocating resources effectively across markets and channels to maximize ROI.
- Drive the experimentation roadmap, enhancing return on ad spend (ROAS) through channel diversification, scaling successful campaigns, and testing new growth opportunities.
- Establish robust reporting systems to track key performance metrics (e.g., ROAS, CAC, LTV) across all channels, ensuring transparency and informed decision-making.
- Take ownership of marketing attribution models and media mix models to accurately assess the impact of each marketing touchpoint.
- Analyze data from platforms like GA4, Looker, Tableau, and SQL to generate actionable insights and optimize campaigns.
- Deliver clear and impactful insights to cross-functional teams (integrated marketing, creative, digital product, merchandising) to ensure cohesive campaign strategies.
- Collaborate closely with creative and product teams to drive initiatives that align with Mejuri’s growth objectives and brand voice.
- Stay informed on industry trends and emerging channels, ensuring that Mejuri remains ahead in its marketing efforts.
What you'll bring to the team
- Proven experience in Growth Marketing: Demonstrated success in scaling customer acquisition through data-driven, performance marketing strategies. Experience must be focused on optimizing channels like paid search, paid social, programmatic, streaming, influencer, affiliate marketing, and SEO.
- Technical expertise in marketing tools: Strong proficiency in analytics platforms (GA4, Looker, Tableau, SQL), A/B testing tools, and marketing attribution models.
- Experience working with media mix modeling and marketing automation platforms is essential.
- Focus on data and performance optimization: Ability to manage large-scale paid media campaigns and optimize return on ad spend (ROAS) through in-depth performance tracking, experimentation, and resource allocation across different channels.
- Experience with a product-oriented mindset: The ideal candidate will have a product-first approach to growth, ensuring alignment between growth marketing strategies and product development to drive customer retention and lifecycle value.
- Understanding of marketing attribution and measurement: In-depth knowledge of marketing attribution models to track multi-channel performance and make data-informed decisions.
- Background in technical or growth-driven industries: Experience in growth marketing within fast-paced industries like retail, e-commerce, consumer technology, or CPG is preferred, with a focus on using performance marketing to drive measurable, scalable results
- Excellent communication and interpersonal skills, with a demonstrated ability to collaborate effectively across departments.
- A product-oriented mindset, with a focus on driving results through customer insights and innovation
- Industry experience in Retail preferred but not required
- A minimum of three weeks vacation, plus personal days and three religious observance days.
- A hybrid work model for all corporate roles.
- ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
- Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
- Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
- Semi-annual performance reviews.
- A generous product discount!
Along with our central mission and vision, we have guiding values that set the tone for where we’re heading and how we work together. These values are behaviors that form our shared beliefs and approach to how we wish to work together at Mejuri, regardless of role, level, and work location. Our 8 core values help drive our decision making when we are cross collaborating, redefining luxury, and creating a sense of commitment and inclusion to help shape our company culture.
Our values are:
FIND A WAY | We break down problems into manageable steps, explore creative solutions daily, learn from failure, and adapt quickly
RAISE THE BAR | We share constructive feedback openly, continuously improve personal and team performance, collaborate and challenge for better outcomes
CUSTOMER OBSESSED | We actively listen to customer feedback, make decisions that impact customers positively, continuously refine product, service, or customer interactions
EMPOWERED OWNERS | We proactively address cross team challenges, willingly tackle any task big or small, take initiative, and lead by example
JUST DO IT | We make informed decision quickly, encourage experimentation and learning, encourage thoughtful risk taking, embrace change, and stay adaptable
HUMILITY | We acknowledge team contributions before self, acknowledge and learn from mistakes, maintain an open and receptive mindset, and promote a respectful work environment
CURIOSITY | We seek out new challenges daily, ask questions to understand deeply, reimagine and innovate to drive progress
DRIVE RESULTS | set clear goals and prioritize tasks, focus on high impact activities daily, monitor progress through clear metrics, stay persistent and solution orientated
