THE POSITION

The Marketing Data Analyst will be accountable for building actionable value-based customer segment intelligence to support the acquisition, growth and engagement of customers and achievement of our top and bottom line goals. The analyst will interact with business stakeholders across many departments to allow for the effective communication and consumption of actionable findings and recommendations. Additionally, this person will be the primary owner and driver of data science projects which are aimed at improving our understanding of customer behavior and our ability to predict what customers need from LendingTree.

RESPONSIBILITIES

Reporting

  • Employs basic to complex research, data mining, and data analytic methods to identify customer level opportunities
  • Perform ad hoc and recurring analyses on customer segments, lifetime value, and marketing tests

Data Science Management

  • Lead data science projects from ideation through execution
  • Partner with Data Scientists to enhance targeting capabilities, accuracy, and precision
  • Design tests to validate and optimize data science models

Customer-level Cross Channel Marketing

  • Work with cross channel stakeholders to identify valuable customer segments and deliver these segments for execution
  • Communicate results of customer level testing to stakeholders around the company to share learning and optimize segmentation strategy.
  • Take complex ideas and information and translate these into an understandable and actionable set of recommendations and findings.
  • Basic knowledge of paid marketing tactics and economics including, Search Engine Marketing, Social, Display, and Native

QUALIFICATIONS

  • Strong data mining and data management capabilities
  • 3+ years of SQL experience
  • 1+ year experience using Python
  • Experience delivering actionable insights to marketing teams
  • Advanced capability in using Excel and PowerPoint
  • Demonstrated ability to communicate to diverse groups of stakeholders
  • Establishing and prioritizing opportunities effectively
  • Building strong business cases using sound business judgment
  • Communicating well with cross functional stakeholders

PREFERRED SKILLS

  • Bachelor’s Degree
  • Knowledge of running paid search campaigns on Google, Yahoo and Bing a plus
  • Experience with APIs a plus
  • Experience with machine learning a plus (e.g. LASSO Regression, Random Forests, GBM, ARIMA, Data Clustering)

COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.
 
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
 
What else you should know: 
  • We’re a publicly-traded company (TREE).
  • We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
  • We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.  
  • We still make funny commercials.
CULTURE
 
We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”). 
 
Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

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