Marketing Specialist

We are seeking a dynamic Marketing Specialist with expertise in marketing, employer branding, creative strategy, and project management. 

Your Core Responsibilities: 

• Develop and execute marketing campaigns: Transform recruitment goals and business needs into engaging campaigns to attract top-tier candidates.
• Enhance brand awareness at key universities: Develop and implement strategies to boost IMC's brand presence at target universities, positioning the company as an employer of choice for top talent.
• Create and manage compelling content: Design and oversee the production of marketing materials, including masterclasses, educational content, brochures, and giveaways, that highlight our unique company culture and attract potential candidates.
• Manage website and social media content: Oversee the creation, curation, and maintenance of content across IMC's Mumbai website and global social media channels, ensuring it aligns with our brand messaging and engages our target audience.
• Manage our talent pools: Oversee email direct marketing campaigns to build and nurture our talent pool.
• Lead creative projects: Manage photography and film shoots, including vendor selection, storytelling through employee stories, and reviewing creative assets.
• Oversee branded merchandise: Coordinate the design and production of branded merchandise, ensuring alignment with brand guidelines and quality standards.
• Collaborate globally: Work with our global marketing team on international projects, including partnerships, competitions, and hackathons.
• Drive innovation: Bring new ideas to the table, exploring opportunities to contribute to broader initiatives.

Your Skills and Experience: 

• Educational background: Bachelor’s degree in Marketing or a related field.
• Experience: Minimum of 5+ years in marketing, with a focus on employer branding and digital marketing.
• Creative and strategic thinking: A talent for crafting engaging content that resonates across various platforms.
• Project management skills: Proven ability to juggle multiple projects, meet deadlines, and deliver high-quality work in a fast-paced environment.
• Communication skills: Strong written and verbal communication skills with the ability to manage stakeholder expectations.
• Event management experience: Expertise in organising both online and offline events.
• Social media savvy: Experience in creating content for social media channels, particularly LinkedIn and Instagram.
• Digital marketing proficiency: Familiarity with CMS, CRM, community management, and executing campaigns from either a brand or agency perspective.