We’re quite proud of our achievements…

350M+ downloads, 65M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

We’re looking for a senior content editor bursting with fresh content ideas to join our Flo for Partners (and other new products!) team. You’ll work with a versatile group of content, product, visual, medical and analytical pros to enhance our users’ daily experience of Flo. 

What kind of person is right for this role? Well, you’ll need to be an expert at taking complex information and packaging it into must-click stories. You're as good at coming up with a concept and delivering it in partnership with your visual design colleagues as you are at writing copy. Your communication and collaboration skills are top notch, too. If this is you, and you’re motivated by creating content that makes a real difference, this role could be a perfect fit.

Whether you already work in content or social media for a product-led company or app, or you’re keen to transfer your skills to something new, this role provides an exciting opportunity for a creative to shape Flo content.

Your Experience

Must have:

  • A background in producing highly engaging and scalable content, including a significant portfolio of short-form/ social media content (e.g. super snappy copy/ infographics/ social media slides) that's gone viral. You’ll need to be an active, enthusiastic contributor to ideation sessions, buzzing with fresh ideas for creative content formats and unique angles on our core topics. You’ll be as adept at delivering those ideas as you are thinking them up.

  • Writing, commissioning and editing women’s health content, or adjacent topics like wellbeing, sex and relationships. You should have a knack for turning jargon-packed medical info into engaging, easy-to-understand content, and be able to spot a dud medical fact a mile off.

  • A strong foundation in content analytics. You should know how to use data insights to inform your content ideas, and should understand how to review the performance of what you create – and plan improvements.

  • Working towards business goals. You should be comfortable and competent at pitching content ideas that align with, and deliver on, the company’s objectives.

  • Project management. You should be confident in managing complex content projects end-to-end, and mentoring others to do the same. You’d be working with a variety of stakeholders to bring content to life from ideation to release in the app. You should be comfortable keeping tabs on a variety of projects at once, ensuring all reviews/sign-offs are complete before pushing content live.

  • A flexible working style. Just as happy juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You’re as game to audit and improve/repackage old content, as to create new.

  • A collaborative approach. You’d be working closely with a range of different disciplines including product managers, analysts, designers, medical advisors, and UX researchers. You should be open to learning from them – as well as sharing your skills/knowledge – to create the best product together.

  • A growth mindset. Willing to give and receive constructive feedback – and act on it. You should be open to spotting gaps in your knowledge and skills and be excited to close them, with support.

  • Proactivity. You should be eager to deputize for your manager when needed in meetings, presentations, and so on. You’ll also be expected to spot opportunities for content or process improvements, pitching them with clear rationale, and helping to get them up and running.

Nice to have:

  • Experience interpreting and conveying health information within short-form content.
  • Having worked on content in a product company, especially an app. You have a strong understanding of the difference between app content and other mediums (e.g. websites, magazines etc). 
  • Experience working in a company that uses Agile methodology.
  • Having worked in a start-up environment. 
  • Experience using Looker, Jira, Figma, Miro, and/or Contentful.

You'll be responsible for:

  • Creating release-ready content that passes our editorial, medical, and legal checks and delivers on our users’ needs, and helping more junior editors do the same. 
  • Generating ideas for new content – including fresh angles and formats for Flo’s story feed – using data and insights to give a clear rationale for them. 
  • Checking the performance/business impact of the content you create and suggesting and planning improvements.
  • Presenting your work and learnings to the wider team/other teams. 
  • Running ideation sessions and workshops, where appropriate, to knowledge/skill share with other content creators. Plus actively participating in other team meetings. 
  • Developing a first-class roster of freelance content creators who are excellent at what they do and really ‘get’ Flo's mission.

What you wont be doing:

  • Creating content (purely) driven by the news agenda. 
  • Creating deep think pieces, investigative journalism, or trend reports – our content tends to be shorter, and have clear actionable takeaways for users.
  • Creating general health/lifestyle content – our content ties back to our users’ menstrual/reproductive health.
  • Having total autonomy to create and execute content plans in isolation. All of our work is a team effort, involving input from everyone from product managers to medical advisors.
  • Being left to fend for yourself if a deadline is going off course or we’re not set to hit a target – we win/lose as a team and we always work together to share workload and responsibility.

Your targets will be:

  • Contribute to hitting delivery goals and metrics targets with your team, for e.g. trials, content engagement, and retention.
  • Efficiently and effectively follow all content production processes and suggest improvements.
  • Foster a positive, honest, curious and collaborative environment within the team


Salary Range - gross per year
£64,000£68,000 GBP

Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants 

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