We’re quite proud of our achievements…

350M+ downloads, 65M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

One of the key pillars to our growth is our Organic channel. ASO is instrumental in our future Organic Growth, and we want to continue to drive success in this area.
As the Head of ASO, you will be responsible for managing Flo’s strategy across the app stores & organic search globally. You will ensure we increase our visibility, maximize traffic opportunities & continually innovate across the marketing funnel. Candidates should have strong technical capabilities, be able to lead a high-performing team & drive cross-functional initiatives that support sustainable growth. 
This is an opportunity to spearhead and drive meaningful change for the business. You’ll be a mentor and leader to an experienced team & reporting directly to the CMO.

Your Experience

Must have:

  • 5+ years of ASO experience and 2+ years of managing an ASO team;
  • Strong track record of growing organic traffic for a top-grossing app across multiple regions;
  • Exceptional analytical skills and strategic thinking combined with a hands-on attitude;
  • Strong understanding of app store algorithms;
  • Proficiency with ASO tools such as SplitMetrics and AppTweak;
  • Team management experience, driving high performance and team satisfaction;
  • Experience collaborating with tech and creative teams to deliver on strategy;
  • Experience collaborating with paid marketing teams to improve conversion funnel;
  • Experience working with Apple & Google to build strong relationships to boost featuring opportunities;
  • Experience in Rating strategies across Apple & Google.

Nice to have:

  • Experience in the Health & Fitness Category.

What you'll be doing

You'll be responsible for:

  • Developing and delivering a robust ASO strategy across key markets;
  • Growing traffic and revenue contribution from organic channels, maximizing both short and long-term growth opportunities;
  • Building, leading and growing a strong team of ASO experts;
  • Stay up to date with the latest ASO and digital marketing trends and best practices;
  • Own & develop the relationship between Flo, Apple & Google to increase our store presence;
  • Developing and delivering a cross-functional Ratings strategy to ensure high star ratings across iOS and GP;
  • Report performance to stakeholders on a regular basis.


Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants 

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.