We’re quite proud of our achievements…

350M+ downloads, 65M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

As the Head of SEO, you will be responsible for managing Flo’s organic web strategy, developing and implementing it, to help drive Flo’s growth. This is an opportunity to drive meaningful change for the business and develop Flo’s SEO as a revenue-generating channel. 

This role requires a person with excellent communication and executive presence skills. The SEO team is based in Marketing and needs to effectively work with other departments to deliver, especially Engineering (MarTech, Analytics), Product (Content, Design, User Research), Legal, and Medical.
You’ll mentor and lead a two-person, experienced and high-performing team and report directly to the Chief Marketing Officer.

You should have extensive SEO experience with a proven ability to drive sustainable organic growth that brings revenue.

Your Experience

Must have:

  • 7+ years of SEO experience;
  • Proven track record of growing organic traffic and revenue contribution for an app or SaaS;
  • Experience in growing a website across multiple markets;
  • Excellent communication and executive presence skills, to effectively work with multiple departments and deliver;
  • Leadership experience, driving excellence, and nurturing each individual;
  • Experience with digital PR and other backlink-generating initiatives;
  • Analytical skills and strategic thinking combined with a hands-on attitude;
  • Ability to prioritize based on business goals;
  • Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog.

Nice to have:

  • Experience in the Health & Fitness Category;
  • Experience working at startups/scaleups and marketing agencies;
  • Experience collaborating with paid marketing teams to improve conversion funnel.

What you'll be doing

You'll be responsible for:

  • Developing Flo's SEO strategy (including technical, off-site, and on-site/content);
  • Growing organic traffic and SEO’s revenue contribution to the business;
  • Identifying and maximizing SEO opportunities, both long and short-term;
  • Guiding and empowering the SEO team through mentorship, encouraging a culture of excellence and continuous learning.
  • Defining objectives and key results, in line with Flo’s business goals, with regular reviews to ensure the right goals are pursued;
  • Monitoring and analyzing SEO performance, and drawing conclusions to empower future work;
  • Addressing technical SEO challenges, and supporting in maintaining efficient website health, through collaboration with Engineering;
  • Improving Flo’s authority through off-site initiatives, in line with Google’s guidelines, through collaboration with PR, Medical and Legal teams;
  • Ensuring a seamless user journey on the website, through collaboration with Product and Engineering teams;
  • Creating and improving processes across diverse teams, to effectively deliver results;
  • Staying up-to-date with the latest SEO news, trends, methodologies and case studies to empower SEO performance and test innovative approaches;
  • Driving SEO awareness and impact across Flo, sharing recommendations and effectiveness of past work;
  • Regularly presenting to key stakeholders with actionable insights for improvement.

#LI-YY1 #LI-Hybrid 

Salary Range - per year
£90,000£100,000 GBP

Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants 

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