About the Team
The mission of our Consumer Retention Marketing team is to build lasting relationships with our customers as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products, merchants, and deals that are relevant to them.
About the Role
We are looking to bring on a strategic, solution-oriented, and creative retention marketer to lead the Occasions Retention Marketing team. In this role, you will focus on launching and maintaining CRM programs that help drive growth and retention for DoorDash during seasonal moments & holidays, or ‘Occasions’ – think everything from Easter to a month-long winter holidays campaign. You will define and own business metrics, and collaborate with all parts of the business to create CRM campaigns that drive growth to DoorDash during key consumer moments.
The ideal candidate is able to think big picture and ideate on strategy in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams and excel at making data-informed decisions to accomplish campaign and business objectives.
You will report to our Sr. Manager of Cx Retention. Once our offices reopen, we expect this role to be hybrid with some time in-office and some time remote
You’re excited about this opportunity because you will…
- Responsible for creating and executing CRM strategies to engage and retain Cx during seasonal moments
- Manage end-to-end development and execution of email campaigns. Including driving the creative review process with designers and copywriters, identifying target audience segments, and capturing feedback from stakeholders.
- Create detailed customer journey flows with actionable trigger points with both static and dynamic content to drive conversion and engagement
- Establish a strong working relationship with cross-functional stakeholders in our Product, Operations, Analytics, Sales, and Marketing teams
- Create the strategy and framework for the rapid testing in CRM channels
- Analyze campaign results, develop benchmarks, and create and share regular performance reports
We’re excited about you because you have…
- 6 + years experience in Retention Marketing, Email Marketing or CRM Operations
- Expertise with CRM technology including Marketing Automation platforms and CRM tools (e.g. Braze, Iterable, HubSpot).
- 1-2 years of people management is preferred
- Experience working with promotional incentives
- Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives.
- Strong interpersonal skills, are extremely organized, dependable, self-motivated, and multi-task with ease
- Passion for Cx experience and increasing the value of customers.
- Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end
- Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics.
- Strong stakeholder management and interpersonal skills
- Bachelor's degree or equivalent experience; Master’s degree preferred.
- Nice to haves: Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
