The Role

Working as part of the Partner Life Cycle team, you will play a valuable role in providing support around the systems, tools and processes that are central to the effective running of the marketing team. You will collaborate closely with the B2B Marketing function to unlock their usage of Marketing Cloud. We are looking for a hybrid of a functional and technical consultant with the ability to operate as a subject matter expert focusing on Salesforce Marketing Cloud, rather than being part of the day-to-day marketing operations.

The successful candidate will take responsibility for Marketing Cloud processes and point out when there is potential for improvement, optimisation or scale.

 

Role and Responsibilities:

  • Act as a consultant and technical expert on Salesforce Marketing Cloud to serve the needs of our marketing stakeholders.
  • Develop templates and technology “playbook” documents for campaign and digital programs.
  • Working with campaign managers, provide technical and process guidance to ensure campaigns in Marketing Cloud meet standard process and quality standards.
  • Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources, for example, data lake/warehouses.
  • Take ownership of Marketing Cloud Connect configuration and maintenance.
  • Architect data feeds, platform configuration, and logic needed to run complex automated email campaigns.
  • Design automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio, Audience Builder, Journey Builder and CloudPages.
  • Input towards the product roadmap by providing recommendations of unused features within SFMC which could be leveraged.

 

Person specification

  • Must have expert knowledge of Marketing Cloud, good understanding of Sales Cloud, and experience in using Marketing Cloud Connect. 
    • Not required, but desirable to have worked on solutions using the Marketing Cloud API.
  • Must have a strong background in SFMC programming languages: AMPScript, HTML, CSS, SQL.
    • Not required, but desirable to also be able to work with SSJS and/or JavaScript.
  • Demonstrable experience in working with databases, data analysis and segmentation.
  • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. 
  • Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
  • Advantage to have proficiency in our tool stack: Jira, Confluence, Google Suite, Slack.
  • Previous experience in stakeholder management across various organisational levels.

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