WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

We are so inspired by the people we surround ourselves with and we aspire to have the same be true for them. That’s why we work to make the Alo culture authentic to a yoga lifestyle —Our office is located in the heart of Beverly Hills in close proximity to shops and restaurants. Our building was designed by world-renown architect I.M. Pei — there’s plenty of natural light, open space with a co-working vibe, an in-building gym, calming yoga and meditation studio and an indoor tree spanning 3 floors.

OVERVIEW

The Director of Social Media will be responsible for managing a team of social media strategists and
will help oversee, develop, and execute Alo’s social media strategies, global publishing and bespoke
activations across the business. The Director will develop a strategic framework for engaging
customers and growing the Alo brand across our social platforms. This role will report to the head of
global marketing. This right person for this role needs to have exceptional attention to details, proven
experience managing and inspiring teams to execute while driving innovation, a good eye for
aesthetics, and must be a team player.

RESPONSIBILITIES  

  • Overseeing the seamless execution of social media content, strategy, and digital campaigns to
    attract, engage and grow the Alo community across all social media platforms
  • Innovate new strategic thinking across the board, and optimize performance across all social media
    activations
  • Staying up-to-date on current social media trends and implement them for the brand
  • Ensure the delivery of successful campaigns while supporting business-critical KPIs
  • Work with cross-functional departments to drive omni-channel social strategy that engages our
    customers at every touch point
  • Analyze how effective our content and programming is while making recommendations for
    improvement based on insights and trends
  • Manage performance tracking and reporting, including (but not limited to) monthly, campaign and
    ad-hoc reports, in addition to socialization across cross-functional and leadership teams
  • Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite
    quality community growth
  • Lead and develop a team of best-in-class Social Media strategists
  • All other tasks and responsibilities will be assigned by management

QUALIFICATIONS

  • Bachelor’s degree in marketing, journalism, communications or related field
  • Minimum of +7 years of social media and/or related digital marketing experience
  • Strong verbal, written, and interpersonal skills
  • Natural storyteller who understands the brand DNA, voice and aesthetics
  • Strong understanding of and interest in the wellness space, passion for yoga is a plus
  • Experience in visual storytelling on social media
  • Ability to work to in a fast-paced, deadline driven environment, while maintaining a positive “can-do”
    attitude
  • Collaborative team player with an open mind to finding new ways to drive results
  • A natural “people person,” skilled at building and nurturing relationships, and balancing many
    priorities -- always doing so with a good attitude
  • A genuine passion for the Alo brand, it’s mission, customer, and products
  • Fluency with analytics and SEO
  • Knowledge in the KOL (influencer) landscape
  • Strong awareness of US social media best practices and platform knowledge, understanding
    measurement metrics of success (engagement, acquisition, etc.)
  • Familiarity with online analytical tools and social scheduling applications, such as: Dash Hudson,
    Tribe Dynamics, and Google Analytics

JUST SOME OF THE PERKS

  • Generous employee discount for Bella+Canvas, Alo Yoga, and free membership to Alo Moves, with access to hundreds of streaming fitness and yoga classes with top instructors
  • Competitive medical, dental and vision plan options, and enhanced additional benefits such as free virtual access to mental health providers and new parent support for employees and dependents
  • 401K with company matching
  • Free treats, all day, every day! Stay fueled with complimentary cold brew, kombucha, and healthy snacks.
  • Daily yoga classes at HQ taught by some of the best yogis in the world in addition to an onsite gym equipped with best-in-class equipment
  • Free yoga classes at any of our Sanctuaries
  • Dog friends welcome at HQ!

I confirm that I have read and understood the Notice For Job Applicants, and by submission of my application I consent to and acknowledge the collection, use and disclosure of my personal information in the manner as set out in the Notice.

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is Voluntary)

Individuals seeking employment at Alo Yoga, BELLA + CANVAS, and Alo Moves are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

Voluntary Self-Identification of Veteran Status

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. 

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

What is a “major life activity”?

Major life activities include, but are not limited to, caring for oneself, performing manual tasks, seeing, hearing, eating, sleeping, walking, standing, lifting, bending, speaking, breathing, learning, reading, concentrating, thinking, communicating, and working.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression
I identify my gender as (Select one)





Please specify your race/ethinicity (Select one)







How would you describe your veteran status? (Select one)



Would you consider yourself to have a disability? (Select one)