Workato is the operating system for today’s fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world’s top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

We are looking for an exceptional Director/Sr. Manager of Outbound Product Management to join our team and have a direct impact on establishing Workato as the leader in the Enterprise Automation Platform category. In this role, you will lead the launch of products, and programs to drive awareness and growth. You must possess a blend of business and technical skills, have a big-picture vision and the drive to make that vision a reality with extreme attention to detail. This role requires working with internal cross-functional teams for Go-To-Market efforts as well as outbound responsibilities- creating customer-facing programs and content. This technical product marketing role is highly strategic and cross-functional, focusing on bringing new product features to the market. The Director/Senior Technical Product Marketing Manager will create technical narratives and content to enable our customers and field teams to understand, design, and implement critical projects ranging from building highly scalable APIs, data pipelines to workflow and bot-driven automations.

Workato has a positive, diverse, and collaborative culture—we look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the “Top 47 Enterprise Startups to Bet Your Career On in 2020”, the “Hottest 13 Productivity Software Startups to Watch in 2020!”, and the “Top 15 startups helping even non-programmers build simple apps, ahead of an expected software developer shortage” by Business Insider.


  • Be a technical subject matter expert for Workato Enterprise Automation Platform. This includes understanding the platform architecture, features and functions, and competitive differentiators, connectors, and SDK.

  • Product Messaging - Identify target customer segments and relevant personas. Develop and own product positioning, segmentation, messaging, and value propositions that differentiate Workato in the market

  • Product Roadmap - Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings

  • Product Launch – Drive product launch strategies by developing clear product positioning and value propositions. Drive launches for new products and releases and manage the cross-functional implementation of the plan.

  • CS Enablement – Develop enablement and training materials for our sales engineering, customer success, and post-sales teams.

  • Market & Competitive Intelligence – Continuously monitor the market and assess the competition to gain a deep understanding of technology shifts and market needs.   

  • Collateral Generation – Develop, publish, and share technical content including white papers, blog posts, demos, videos, webinars, training, and tutorials

  • Customer Engagement - Keep current on customer’s product feedback and needs, including customer’s buying behavior, challenges, and motivations to help develop additional messages/collateral

  • Work alongside other members of the product & partner marketing team to understand the customer challenges of the world’s largest organizations, and how Workato helps solve those problems


  • 10+ years relevant work experience; minimum 4+ years in the B2B software industry, with a strong preference for background in managing Enterprise SaaS products

  • Proven success developing, implementing, and managing product launch & release plans

  • Proven track record of marketing to a highly technical audience within large organizations. You must be comfortable working with and marketing to technical buyers and stakeholders within enterprises.

  • Capable of building demos that require software development knowledge, such as the use of APIs, databases, and webhooks, and familiarity with tools such as Postman, Github, etc.

  • Project management skills can manage multiple priorities in a dynamic environment.

  • Detailed and results-oriented. Skilled at both planning and hands-on execution

  • Coordinate with multiple teams that are geographically dispersed

  • Comfortable working in a fast-paced environment with a bias for action

  • Strong technical background with knowledge and understanding of integration, automation, and Enterprise SaaS products

  • Proven ability to understand complex concepts, and develop simple-to-understand messaging for customers, and internal stakeholders.

  • Excellent written, presentation, and verbal communication skills, including the ability to communicate clearly and simply

  • Ideally, you have an Engineering, Computer Science degree, or similar experience. Having a technical background is a must

  • Outstanding ability to lead cross-functional teams under tight deadlines

  • Experience engaging directly with enterprise customers

  • Bachelor’s degree or equivalent experience

Everything Else That Matters

  • Strong foundational knowledge of SaaS, Cloud technologies, APIs, B2B enterprise software

  • Familiarity with integration products, problems, use cases, and solutions

  • Can easily and quickly grasp the technical product capabilities, and articulate value for customers, positioning/messaging, and use cases

  • Can directly work with PM team, and lead the planning and execution of product launches

  • Can independently do most of the content creation for product launches vis-a-vis blogs, long-form posts, videos, demos, product hour webinar

Why Workato?

  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!)

  • Long-term prospects for a professional career in a high growth company

  • Flexible Work culture

  • Be part of a community-oriented organization with a history of giving back

  • Best in class technology tools to empower you to do your best work

  • Support for professional development and continuous learning

  • Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue

  • Company-sponsored team-bonding activities and team celebrations

  • Employee and Customer referral bonuses

All full-time regular employees in the US will also have the following benefits:

  • Workato Stock Options at one of Silicon Valley’s fastest growing startups

  • Health benefits: Medical, dental, vision for you and family

  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Employee Assistance program

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