As a COPYWRITER (Freelance) at VaynerMedia, you are a strategically creative thinker and storyteller. You are a master of writing and editing copy for social campaigns, in the distinct and unique voices of our clients from Brand Manifestos to Video Scripts to social posts across all social platforms. And you are comfortable presenting concepts that are fresh, strategic and always on brand.
A VaynerMedia COPYWRITER (Freelance) should also be able to build brands through campaign-level thinking. You understand the difference between a creative idea and a tactical execution and are proficient at generating both. You are hands on and should own projects from ideation through completion.
This is a great role for a COPYWRITER (Freelance) with a passion for pop culture and a keen understanding of social media and current trends, looking to create social content related to reality entertainment/television.
Writing and editing copy for social campaigns, in the distinct and unique voices of our clients from Brand Manifestos to Video Scripts to social posts.
Create strong and compelling idea write-ups, copy, headlines, taglines and calls to action
Be able to ideate with an Art Director partner, but also on your own
Concept and collaborate with other creative and internal teams
Implement feedback with ease and in a timely manner
Work with Account & Strategy teams to ensure creative concepts and copy tones are on brand and strategically sound
Create and collaborate to develop campaign concepts for, but not limited to: Social
Can ideate against the platform (knows the difference between writing for a Youtube pre-roll vs. Insta stories)
Present ideas internally and to clients
3+ years of agency-side experience writing copy on social campaigns
Once work is sold, has experience seeing it all the way through to completion
Can juggle multiple projects and tasks at once
Are self-motivated with a positive attitude and strong communication skills
Ideally has worked in the entertainment space
Culturally immersed and passionate about entertainment/television
A demonstrated passion for and understanding of social media
Flawless knowledge of spelling and grammar with ability to break rules as needed
Deep vocabulary, working knowledge of Slang terms
A knack for picking up different editorial voices, understanding why they work, and switching between them quickly
A flair for brevity
Entrepreneurial spirit and innate curiosity
Proficiency in Google Suite (email, docs, drive, slides)
Eye for innovation – identifying emerging platforms and trends in the digital space
Their portfolio should represent a body of integrated work: big campaigns (not just one-offs) digital/social-first creative ideas, long form and short form content, some innovation-led, experiential and/or site work is a plus but not mandatory