VaynerCommerce is a Growth Engineering Firm. Initiated in 2018, it officially launched in 2020 as a new type of firm for modern brands to partner with to drive sustainable growth. VaynerCommerce is a digital-first firm that takes an engineering approach to driving sustainable growth. It was started by former early Shopify Plus employees, and was born from the frustration that brands were left with no good options in the market when it came to building sustainable online customer growth. VaynerCommerce services as a strategic partner, with an implementation arm across data science, engineering, design, financial modeling, media & creative, and merchandising for brands that want to sustainably grow their Direct-to-consumer business. VaynerCommerce works across Fortune 100, Venture Capital, and Private Equity-backed consumer brands.

We’re rigorous about how we build our team, and the work we focus on. We’re building some of the most complex solutions in the world of Commerce which requires hard work, collaborative teams, and creative problem solving.  

What You Will Do:

The Senior eCommerce Strategist supports VaynerCommerce growth engagement teams on ensuring partner brands meet their growth goals. This role is highly cross-functional, collaborating closely with acquisition, retention, conversion, product and brand teams, to analyze and implement data-driven recommendations to improve outcomes for partner brands. Senior eCommerce Strategists get hands-on experience with strategizing, designing and implementing solutions for clients.

You are exceptional at prioritizing work, setting expectations and communicating to stakeholders. You understand and appreciate the scientific method and also know when to adapt to changes quickly. You love telling a story with data and creating actionable insights. You are a strategic thinker, connecting the dots between data and financial results to create and advocate for your own strategies to drive growth. The ideal candidate has a proactive approach, can juggle multiple responsibilities and excels under pressure. They are comfortable taking on a high level of responsibility.

Responsibilities:

  • Support growth marketing teams on efficient customer acquisition and retention strategies
  • Highly analytical, structured thinker who can work with complex data sets, drive insights and clearly communicate findings to a diverse set of stakeholders
  • Design and Oversee implementation of customer journeys and experiences 
  • Assists Director of Growth with media, digital product and CRM teams in prioritizing, implementing, and optimizing growth experiments
  • Participate and contribute to weekly growth meetings with different stakeholders to keep growth organization in rhythm and come up with growth ideas aligned to key client objectives
  • Deliver insights and recommendations across multiple parts of customer journey to identify key growth opportunities
  • Collaborate closely with the creative team to provide insight to inform creative recommendations
  • Strategize subscription and implement solutions with clients and growth team
  • Strategize merchandising and marketing calendar initiatives and implement solutions with clients and growth team
  • Strategize and make recommendations on digital product strategy and customer experience
  • Strategize and implement email and SMS programs for clients
  • Strategize, build briefs and implement landing page designs for media acquisition purposes
  • Source and identify new marketing opportunities to support customer acquisition needs
  • Stay on top of industry changes, algorithm updates and their impact on customer funnel
  • Can manage project teams to help execution brand growth strategy
  • Collaborate with brand managers and teams to facilitate execution
  • Read and analyze key performance metrics across platform tools, Google Analytics, and more and provide insights and actionable recommendations in a client-facing presentation

What We're Looking For:

  • Experience
    • Bachelor's degree (or proof of high fluid intelligence)
    • 6+ years of experience in digital marketing, social media marketing or growth - marketing
    • Experience in brand strategy, retention marketing, and CRM
    • Experience with Klaviyo (or similar email marketing platforms)
    • Experience managing marketing budgets
    • Startup experience is a plus, but if you fit the qualities above you'll understand what we need
  • Skills
    • Excellent written and verbal communication skills
    • Quick learner
    • Can anticipate challenges and client needs and proactively comes to the table with ideas and solutions 
    • High EQ
    • Ability to maintain composure in high-pressure situations
    • Be exceptional at productivity and communications software (i.e., Google - Docs, Keynote, CRM, CMSs and whatever the next cool tool is)
    • Strong copywriting skills
    • Some design experience (Photoshop, Illustrator, HTML experience)
  • Interests
    • Passionate about creating great customer experiences and brand value strategy
    • Someone is who is curious, isn’t afraid to challenge or asks questions in order to develop new solutions or think outside the box
    • Desire to work in an entrepreneurial company and drive immediate results

Priority Locations

New York

Los Angeles

Toronto

*Open to discuss a different location than this

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