Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics.  We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations.  Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

What You'd Do:

  • Articulate insights in a logical flow in order to deliver a compelling and enlightening story to client.
  • Demonstrate strong analytical and strategic skills to help solve clients’ business problems.
  • Stay abreast of the competitive landscape and category innovations, identifying opportunities for the brands.
  • Evaluate communication opportunities and provide sound feedback and/or recommendations, as appropriate. 
  • Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
  • Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
  • Building channel strategies (ensuring ideas are translated to consumer behavior on each media channel) 
  • Communications planning, Translating quarterly objectives into actionable briefs for creative and media teams
  • Creative briefs for product Campaigns, Messaging Tests, category initiatives
  • Build and maintain deep client relationships
  • Ongoing collaboration with cross-functional team to develop all work

What You've Got:

  • 7-10 years strategically building brands working for Fortune 500 clients
  • Experience understanding the intersection of business strategy, consumer insights, and media 
  • Strong leadership experience and recognized for their ability to balance getting team buy-in with driving the business (must be able to balance doing the work while also ensuring the cross-functional team has a voice in the process)
  • Ability to review research and content performance, and independently be able to dive into research tools to interpret insights.
  • Ability to interact with and influence people of an organization, fostering strong cross-functional teamwork and collaborative results 
  • Understanding of all media channels, with knowledge of platform best practices and media capabilities
  • Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly

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