BoxCast via The Sasha Group, LLC

How You'll Make An Impact

The paid media analyst helps drive growth and success for BoxCast through digital platforms. We’re counting on you to develop, execute, and optimize brand awareness and demand-generation activities across our paid media channels. You'll be a master of the day-to-day management of advertising campaigns and recommend strategies for effective ad creative. You'll use data-driven results to help impact the scalable, predictable revenue machine we’re building at BoxCast.

What You'll Do

  • Create and manage paid media campaigns across various platforms (Google, Facebook, Instagram, YouTube)
  • Optimize campaigns and provide strategic recommendations in order to ensure goals are met and/or exceeded
  • Provide media planning direction for upcoming campaigns and determine channels and platforms to run on, audiences to target, and effective ad creative
  • Lead paid media reporting, including relevant metrics and insights, on a regular cadence
  • Collaborate with members of the Marketing team to find opportunities to generate demand with paid media
  • Maintain knowledge of industry best practices and new technologies

How You'll Display Our Values

  • Integrity: Provide recommendations for ad creative that can help BoxCast be a genuine solution provider for our users
  • Collaboration: Work effectively with your colleagues and provide useful guidance in an enthusiastic and inspiring manner
  • Judgment: Use your judgement to ensure campaign reporting reflects accurate results and meets defined objectives
  • Achievement: Consistently deliver results through effective paid media campaigns
  • Innovation: Constantly identify optimization opportunities

Minimum Requirements

  • 2 years' experience as a media buyer, assistant/associate buyer, or experience managing paid media campaigns across various platforms
  • Bachelor’s degree in marketing or a related field (e.g., economics, mathematics, statistics, or finance) or equivalent experience
  • Advanced skills in Excel including pivot tables and macros
  • Profesional marketing experience
  • Experience working with designers, developers, and a team-focused creative process
  • An ability to think creatively while remaining pragmatic
  • An ability to problem-solve and think critically
  • Excellent communicator, both verbally and written
  • Attention to detail
  • Outstanding organization and time-management skills

Nice to Have

  • Graduate degree in a related field
  • Experience developing organic social strategies
  • Understanding of livestreaming ecosystem
  • Experience in a tech start-up environment

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