Position Overview:

Does “off the beaten path” take hyphens? Have we made it easy for the customer to decide if this walking tour of Montmartre is right for them? How would you orient travelers in a destination such as Osaka or Florence? What’s the best insider tip for experiencing the Empire State Building? If you have answered these types of questions in your copywriting career, read on.

Viator, a TripAdvisor company, is looking for a polished, full-time copywriter to join our content team. The ideal candidate brings enthusiasm and imagination to writing product and landing page copy on the tour and category pages on Viator.com and TripAdvisor.com, as well as supports content efforts across the site and mobile.


  • Write 10+ product, destination, and/or attraction descriptions per day in collaboration with the Global Sales, Product Marketing, and SEO/SEM teams
  • Work daily in a web-based content management system to create and update content
  • Revise content provided by tour operators to align with Viator and TripAdvisor Attractions style guide standards; provide clear advantages to booking with Viator and TripAdvisor; and elevate information critical to the customer to increase conversion
  • Provide content for TripAdvisor core brand and other projects as needed
  • Edit, fact-check, and keyword optimize content
  • Assist in the ongoing maintenance of the Unique Content style guide
  • Work across time zones to communicate with team members in four main offices

Qualifications and Experience:

  • 2+ years of professional writing and editing experience (writing samples required), including 1+ year of professional copywriting experience
  • Bachelor's degree in English, journalism, writing, or related field
  • Superb communicator who can write effective, concise copy to maximize conversion
  • Strong understanding of SEO/SEM concepts
  • Familiarity with AP Style or Chicago Manual of Style and writing in American English
  • Demonstrated ability to work independently and pivot between a wide variety of projects simultaneously and under tight deadlines
  • Strong researcher with a passion for accuracy; fact-checking and proofreading skills preferred
  • Team player with a positive attitude and a willingness to go the extra mile
  • Familiarity with Salesforce, custom CMS, or other relevant web-based tracking and content-entry systems preferred
  • Travel experience a plus


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