The Director, Brand Marketing Partnerships is a key strategic management role on the global marketing team, responsible for growing and maintaining long-term strategic partnerships with new and existing lifestyle brands, including emerging technologies, mobile apps, social platforms, and digital media. This Director is a dedicated digital strategist with a true passion for uncovering emerging technologies and how to leverage them for strategic partnerships. This senior role will be responsible for leading a team with employees in NYC, Needham, and London.

 

Specific responsibilities include:

  • In partnership with the Senior Director, Global Partnerships and VP, Brand Experience, establish a clear vision, roadmap and go to market strategy for lifestyle and technology partnerships and deliver against objectives and key results
  • Possess a deep understanding of the technology sector especially in areas of innovation and strategic positioning with an emphasis on travel
  • Be on the forefront of partnership marketing, advocating best practices and driving innovation by capitalizing on TripAdvisor’s suite of partner offerings
  • Identify, develop and negotiate brand partnerships, co-marketing and promotional relationships with major brand partners who are a fit with the TripAdvisor platform
  • Build and maintain a pipeline of new business prospects and develop and maintain strong relationships with key decision makers
  • Turn insights & trends into compelling narratives reflecting how TripAdvisor platforms can turn a partner brand into a fully realized strategic partnership and with scale
  • Ensure the business development teams fully manage the end-to-end process from business development, negotiations, execution and transitioning to account management
  • Identify areas of growth for existing partners to capitalize and maximize
  • Understand full scope of partner prospect business including industry trends and priorities and determine how a TripAdvisor partnership is a fit strategically
  • Work closely with TripAdvisor Ad Sales and Ad Solutions to create enterprise-wide strategic partnerships
  • Collaborate cross-functionally with key business leaders to drive solutions and opportunities for partnerships function

 

Hiring requirements:

  • 10+ years of experience with brand partnership marketing and business development work with leading technology companies, digital media, or agencies
  • Expert understanding of current technology landscape, key trends, insights and opportunities, with a deep and authentic rolodex of decision maker contacts in the lifestyle and technology sector
  • Proven track record of developing, selling and executing a wide range of brand partnerships, promotional activations and cross platform relationship building
  • Exceptional leadership that motivates and inspires a best-in-class team through clear direction that fully empowers the team to fulfill and execute their roles
  • Results-driven individual with experience in developing high level relationship building and negotiation
  • Strong attention to detail, highly entrepreneurial, creative, persistent and highly collaborative
  • High energy and personality that thrives in a “Speed Wins” culture
  • Strong experience in navigation and ability to work well across an organizational matrix and interfacing with brand marketing, product and engineering functions
  • Excellent interpersonal communications skills with ability to formulate and articulate value points, contractual and technical requirements with partners and internal TripAdvisor teams
  • Ability to uncover and foster high level influencers across many different types of categories and brands to develop mutually beneficially partnerships
  • Considerable experience in global partnership deal negotiation and execution
  • Understanding of product partnerships including APIs is a plus
  • Strong presentation, written and verbal communications skills
  • Travel is required

 

Education:

  • BA/BS or equivalent experience required; MBA preferred

*LI-LM1

 

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