TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand.  At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. 

We are looking for an exceptional and ambitious individual to join our world-class traffic acquisition team, responsible for bringing hundreds of thousands of highly qualified users to our global sites each month. The Manager, Online Marketing is responsible for a sizeable and aggressively growing part of the TripAdvisor global footprint. Located in our San Francisco office, this role will be responsible for driving the strategic vision and tactical execution of online marketing for our sites. He/she would be responsible for providing leadership on effective online marketing tactics, member acquisition, key performance indicators, expanding existing online marketing campaigns and sourcing, pitching and driving the strategic results of new global marketing campaigns.  This is a tremendous opportunity to capture the energy and rapid pace of a startup, with the proven track record of an industry leader. In addition, this role requires strong emphasis on deep-dive marketing analytics.

Responsibilities:

  • Develop and execute high-quality high-scale traffic acquisition opportunities.  This includes but is not limited to direct response, remarketing, affiliate marketing and lead generation partnerships.
  • Develop and execute an acquisition strategy to gain new engaged members.
  • Work closely with cross-functional teams (engineering, product, creative, marketing, operations) to align traffic acquisition strategies with the goals and objectives of the overall business.
  • Develop and monitor metrics, and provide weekly channel reporting to management as well as deep-dive analytics to uncover strategic insights and action plans.
  • Develop yearly business plan for traffic acquisition and standard reporting.
  • Conduct formal A/B testing plans to optimize campaigns and channels.
  • Stay abreast of the competitive landscape and develop new initiatives.
  • Develop and foster exceptional relationships with partners across the travel industry and relevant endemic industries.

What TripAdvisor is Looking for in the Ideal Candidate:

  • A results-oriented, seasoned online marketing expert who thrives on identifying and executing large business opportunities.
  • Bachelor’s Degree in Marketing, Economics, or Business required; MBA a plus.
  • 5+ years of work experience in online marketing, online advertising, traffic acquisition, and marketing analytics.
  • Highly analytical.
  • Highly detail oriented
  • Experience managing an international portfolio is strongly desired.
  • Solid experience in online marketing disciplines with a strong emphasis in generating high ROI.
  • Should be self-motivated and able to work effectively in an autonomous environment, proactive and persistent.
  • Ability to communicate effectively, both orally and in writing with strong organizational skills and attention to detail.
  • Experience collaborating with web developers on the technical tracking specifications for products.
  • Expert level proficiency in excel and an advocate of using data to make business decisions, build business cases and support campaign optimizations
  • Ability to work well with many types of people across multiple global offices.
  • Comfortable with multi-tasking in a very fast-paced work environment.
  • Experience in travel industry is a plus

Other Qualities TripAdvisor Values in a Candidate:

  • Openness to change and new information. 
  • Recognition of own strengths and weaknesses and an eagerness to learn and improve.
  • Ability to collaborate with others, build trusting relationships and deliver projects on time and within budget.
  • Sense of corporate responsibility and commitment 
  • Ability to respond appropriately to needs, feelings, and capabilities of different people.
  • Capacity to understand and utilize the key performance metrics relevant to role.
  • Ability to express facts and ideas in a clear, convincing and organized manner.
  • Strong business acumen.
  • Aptitude to partner with other departments and varying levels of staff and management. 
  • Ability to take direction, effectively lead projects and motivate others to achieve goals.
Apply for this Job
* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at TripAdvisor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Share this job: