We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
We are seeking a highly-skilled & talented B2B Marketing Manager to develop breakthrough go-to-market strategies with the goal of positioning Tripadvisor as a top tier platform globally to brand partners. Supporting the Tripadvisor Advertising & Partnerships Solutions business and reporting into the Associate Director of B2B Marketing, this role will work across multiple facets of marketing with a focus on paid social, CRM, client comms and sales enablement.
What you’ll do:
Create compelling go-to-market campaigns supporting various initiatives of TAPS (Tripadvisor Advertising Partnerships Solutions)
Develop and own the paid social and email marketing function for TAPS B2B Marketing
Create and implement strategic paid media campaigns to promote various B2B Marketing efforts across LinkedIn, Meta, Google, etc.
Create and deploy always-on and campaign-specific email comms, developing lead generation strategies and nurture streams
Write compelling marketing copy for email, social, presentations, A/B testing, etc.
Project manage all aspects of B2B Marketing campaigns, working closely with Creative Services and other internal stakeholders
Assist in the management of B2B marketing resources including toolkits, trackers, budgets, and more
Manage B2B Brand Marketing Calendar inclusive of campaigns, awards, conferences, research, etc.
Assist in strategizing, planning and execution of events and conferences
Work closely with our PR team in the development of press releases & award submissions
Who you are:
Exceptionally organized: you have knack for to-do lists and project management; and you are able to effortlessly manage multiple projects at once without missing a deadline
Excellent communicator: you get the point across whether visually or verbally in a clear and direct manner
Visual storyteller: you create beautiful marketing materials that are strategic and compelling
Passionate and proactive: you are constantly searching for new innovative ways to drive the business forward
Entrepreneurial and accountable: you have a strong sense of ownership and can run with projects with minimal oversight
Team player: no task is too small and you never say “that’s not my job”; you approach all tasks with a positive attitude
Marketing Maven: you have an integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy for Enterprise businesses and consumers
Lover of Travel: you are a self-identified global citizen who loves to travel and explore new cultures, people, and places
5+ years of experience in a B2B marketing role at a media or tech company
Bachelors’ degree in Marketing, Business or related field
Deep knowledge of the media and advertising landscape
Deep knowledge of paid social and email marketing/CRM
Excellent written and verbal communications skills required
Superb deck creation skills with proficiency in Google Slides