We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com.

What we do in Performance Marketing: 

 We are a world class Performance Marketing team that manages large scale marketing campaigns across all areas of travel across multiple channels, including but not limited to SEM, Meta Marketing, Display, Social Ads, and Affiliate Marketing. This role will be mainly focusing on Meta Marketing projects, but will also have exposure to the larger team and opportunity to participate in cross-channel initiatives. Our team focuses on maintaining the health of our core hotel business, exploring opportunities in new verticals, and optimizing test infrastructure and price delivery mechanisms.

What you’ll do:

This is your chance to join an iconic travel brand, and you will be an active member of an industry leading cross disciplinary team operating one of the world’s largest paid marketing programs. We have a data driven approach with the aim to automate wherever possible. Our company ethos is speed wins and innovation is intrinsic to our continued efforts. 

This is a unique opportunity for a smart, data savvy paid marketing professional to step up to the next level in their career. As an analyst in the team, you will be empowered by data and responsible for conducting analysis and unearthing growth opportunities. You will also be managing A/B tests from design to interpretation, and iterating on tests, learning, and optimizing at scale. By working cross-functionally with engineers, data scientists, publisher partners, and internal stakeholders you will be able to drive incremental profit, lead continuous experimentation, grow the business and achieve operational excellence.

  • Design, conduct, analyze, and report on A/B tests for different business functions

  • Manage large global marketing campaigns of different verticals

  • Lead data analysis, identify profit/growth opportunities, and uncover actionable insights

  • Live in the data, and dig up logistical efficiency potentials in price delivery mechanism

  • Work collaboratively with data scientists and engineers to improve tools and automate processes

  • Conduct user funnel/segment analysis to better understand the users, and provider insights for UX improvements

  • Optimize landing page experience by working cross-functionally with product, auction, and content teams

  • Partner with external publishers (Google, Microsoft etc.) and stay abreast of the latest developments in Performance Marketing

What we are looking for:

  • 2+ years of experience working as a paid marketing analyst for large, complex e-commerce data driven sites.

  • Subject matter expert in Search Engine Marketing platforms. Including Google AdWords, and Bing Ads (among others)

  • Experience in running and interpreting tests – for example ad testing, A/B or multivariate

  • Be a problem solver and able to analyze large amounts of data and produce actionable insight.

  • Be result-driven and motivated by revenue and profit targets

  • Be data-driven and analytical

  • Highly organized and a self-starter

  • Enjoy working alongside engineers to develop solutions to business problems

  • Strong communication skills both verbally and in presenting data

  • Experience working on digital marketing campaigns at scale – ideally multiple accounts and a global reach

  • Prior knowledge of SQL

  • High level of in-depth proficiency in Microsoft Excel

  • Advantageous to have exposure to a programming language



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