is South Africa’s largest, fastest growing and most innovative fashion e-tailer. Our award-winning brand connects with millions every day via desktop, mobile and native apps. We’re driven by smart, accountable, agile and creative thinkers.

We’re looking for people who:

  • are decisive
  • are continuously learning & improving
  • think big
  • are proactive
  • obsess about the customer and the customer experience
  • are accountable
  • collaborate
  • are trustworthy, approachable and open minded
  • simplify processes and solve complexity

If that sounds exciting to you, then you may be right for Superbalist, and ready to help us build SA’s biggest and best fashion retailer.

Reports to: Head of Brand

Purpose of role

To develop, align and constantly re-evaluate Superbalist’s copy bible relative to all platforms - web, app, CRM. To communicate and guide all writers to execute briefs in Superbalist’s style. To lead, manage and motivate a team of writers as well as collaborate with all major stakeholders in order to drive the organisation's strategy.

Key responsibilities / accountabilities:

Technical / Performance Copy

  • Develop, maintain and clearly articulate the copy brand guidelines for all platforms [mobile, desktop, video, emails, social, ads, magazine, blog, ATL, BTL etc.

           This includes all verticals, CRM, Marketing/Brand as well as Creative Studio.

  • Use performance metrics to investigate copy elements’ success and use findings to improve copy solutions & guidelines.

Team Management & Quality Control

  • Assume ultimate responsibility for final quality and accuracy of the end product of all copy team members.
  • Inspire the team to continually raise the bar on innovation, creativity, and imagination for all work produced.
  • Develop the copy team’s personal skills through mentoring, setting goals and teaching.
  • Ensure that work is divided equally and fairly.

Digital Content 

  • Partner effectively with agency and internal teams to ensure copy solutions accurately communicate qualities consistent with the Superbalist brand image. 
  • Lead team of copywriters/writers to create boundary-pushing content and campaigns for the digital space.
  • Stay up-to-date on the latest digital trends and talent.
  • Ensure campaigns are customised for our content publishing platforms.
  • Work closely with the Head of Brand, CRM and Creative ~Studio and Digital design to oversee the rollout of all briefs.


Qualifications and experience:

  • A tertiary degree
  • 4+ years work experience as a copywriter/writer 
  • Experience at a fashion publication or online store is a plus
  • Versatility and an enjoyment of varied copy types
  • Committed, reliable and able to meet tight deadlines
  • The ability to think and act independently in a fast-paced environment
  • Penchant and talent for storytelling and a passion for youth culture and style
  • Ability to understand what works and doesn't, and to quickly adapt accordingly 
  • The ability to work with a large team and multi-task
  • An ability to track trends in the market at large and in Superbalist shopper behaviour


Skills, knowledge and abilities:

  • Versatility and an enjoyment of varied copy types.
  • Committed, reliable and able to meet tight deadlines.
  • An interest in understanding performance, measurement and optimisation of content.
  • The ability to think and act independently in a fast-paced environment.
  • Attention to detail
  • Strong co-coordinating skills with the ability to handle multiple projects.
  • Willingness to learn, and get involved.
  • Self-motivated individual and self-directed

Superbalist is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

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