Role: Senior Data Strategist - CRM

Location:  London


OLIVER’s Data Strategy & Analytics team is one of the fastest-growing agency data teams in London with the team doubling in size in the last year alone. Due to growth in the team, we’re looking for a Senior Data Strategist with a background in CRM & data-driven marketing, to join the CRM practice within Data Strategy.


As a senior member of the data group, you’ll provide strategic and consultative expertise on CRM and data driven marketing to our clients and on-site teams across the group. You’ll be a well-rounded data practitioner with subject matter expertise in CRM and data-driven marketing, as well as exposure to a range of topics from data strategy design, marketing cloud technologies, martech orchestration, segmentation & customer analytics, client and program management.  

You’ll work as part of a mixed team of data strategists, channel practitioners & technical specialists, playing a key role in supporting OLIVER’s offering in CRM & data-driven marketing, and drive the strategy of our clients and inside teams.  


You are someone who likes to work in close collaboration with clients and brands. You are entrepreneurial and relish the opportunity to be a part of something new and dynamic.


The role will be based in our head office at Rosebery Avenue but will divide time between home and the office on a flexible basis.  



  • Diagnosing client challenges& opportunities in CRM & data driven marketing, designing strategies & roadmaps to support future growth.  
  • Acting as a senior CRM partner for our clients, using data strategy and analytical techniques to design connected customer experiences in areas such as data collection, personalisation, segmentation, marketing automation 
  • Developing smart, pragmatic CRM strategies and journeys, alongside colleagues in CX, content and campaign management – leveraging your understanding of customer data, measurement & analytics, and marketing cloud technologies 
  • Initially focussing on a disruptive insurance brand that Oliver is leading through a data-driven marketing transformation, defining how new marketing cloud technology can support the business and designing CRM strategies and programs to unlock this 
  • Leading/supporting various stages of client relationships – from creating proposals for prospective clients, discovery and onboarding, developing CRM data strategies and overseeing implementation & activation 


  • Leverage knowledge of wider analytical techniques such as predictive modelling, cluster and segmentation to develop new routes to tackling client requirements
  • Acting as an ambassador for data strategy & data driven marketing across the group, sharing your experience and insights and promoting the work   
  • Supporting new business opportunities in collaboration with a mixed stakeholder group
  • Coaching and managing other team members 


  • Abright and savvy strategist with hands on experience of developing strategies, programs & roadmaps in customer data & CRM 
  • A confident thinker and communicator of your ideas, able to partner and influence manager to director level clients
  • Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences 
  • A natural collaborator able to quickly integrate, contribute and sometimes lead mixed stakeholder groups  
  • Proactive, dynamic individual able to work at pace, manage their workload and operate self sufficiently
  • Strong critical-thinking and problem-solving skills

At least 5 years extensive hands-on experience and in-depth knowledge in CRM plus 1 of the other two fields


  • CRM: customer journey design, marketing cloud technologies (eg Sales force Marketing Cloud) customer analytics, CRM program design 
  • Data strategy: building out strategies to collect, manage and activate 1st, 2nd and 3rd party data 
  • Data-driven marketing: data informed media activation, retargeting, audience building & lookalikes, CDP powered media, data enrichment, data partnerships 

Confident and comfortable working in a fast-paced, changing environment 



Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 2000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.


We are a company built on our values; we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do ground breaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations


As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.





Apply for this Job

* Required


EMEA Voluntary Question Set

As an employer, Inside Ideas Group are committed to becoming an inclusive employer and ensuring people from all backgrounds are represented regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We invite you to complete our data capture form to support us in our mission to minimise bias in our recruitment processes. 

We may process information about whether you are disabled or are neurodiverse in order to make any reasonable adjustments for the recruitment process and your workplace. We will use this information to carry out our obligations and exercise specific rights in relation to employment. We may also collect information about your gender identity or expression, age, race, ethnicity, nationality, sexual orientation and religion to make sure we are offering equal treatment and opportunities for all groups regardless of their backgrounds and to promote our diversity and inclusion initiatives within our company, by ensuring that our recruitment process mitigates bias. If you voluntarily disclose such information through one of our data capture forms or otherwise, we will treat this information as being provided under your consent. This information will not be taken into consideration when assessing your application and can only be viewed on an anonymised aggregated basis. For the protection of our legitimate interests, we may need to retain this information for a defined period to keep the records of our hiring process.

Please select the gender that best describes you (Select one)

Please select your age range (Select one)

Please select the ethnic background that best describes you (Select one)

Please select the sexual orientation that best describes you (Select one)

Please select the religion that best describes you (Select one)