The Role
We are looking for a detail-oriented, highly-responsive, strategic, and analytical Manager, Website to grow and maintain our portfolio of public facing-marketing websites. You will be responsible for setting and meeting performance goals that drive business impact through nurturing the growth of new users and meeting the needs of existing customers. The ideal candidate has experience crafting and implementing web strategy using best-in-class approaches that maximize performance and user experience.
You will lead the Website team, managing multiple domains on an ongoing basis in service of our goals, and have both a strong creative eye and an analytical mind. Additional responsibilities include overseeing website maintenance and operation, with particular attention to efficient and impactful functionality and accuracy of content. This manager serves the key function of working across teams and departments to plan, develop, maintain, and enhance our websites.
What You'll Do
- Craft overarching web strategy, ensuring alignment with business goals and user needs.
- Create and implement an approach to information architecture, website navigation, SEO and overall user experience.
- Define and track objectives and key results across web domains, regularly measuring performance against targets and making data-driven recommendations for improvements.
- Implement measurement strategies within analytical tools and tagging methodologies to gather and gauge performance, identify patterns/trends, and recommend areas for optimization.
- Conduct A/B testing and other optimization techniques to improve website performance, conversion rates, and user engagement.
- Set cadence for site content updates and functionality improvements across domains.
- Develop a plan for design and maintenance of site accessibility to ensure websites comply with the appropriate laws and regulations.
- Build collaborative cross-functional partnerships with internal and external stakeholders on shared work-streams, such as: creative development, user experience design, and content development in service of our goals.
- Manage at least 1 direct report.
Who You Are
- 7+ years experience leading web strategy and optimization in a fast-paced environment
- Proven expertise in setting information architecture, user experience design, and A/B testing methodologies
- Strong analytical skills with the ability to analyze complex data sets and derive actionable insights
- Proficient in utilizing web analytics tools (e.g., Google Analytics) and other measurement platforms
- Experience with objectives and key results (ORKs) methodology
- Solid understanding of SEO and best practices and principles
- Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical stakeholders
- Strong leadership skills with the ability to manage and inspire a team and generate creative solutions with cross team leaders
- Self-motivated and able to work independently with minimal supervision
- Management experience desired
- Familiarity with web standards and WCAG accessibility guidelines
- Brings a sense of creativity and curiosity to their work.
The typical base salary range for this position is $150K - $180K per year. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.
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