Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

We are looking for a Website Experience Manager to lead our web experience efforts and to help us attract, grow and lead traffic to figma.com, honing our processes and bringing great website experiences to life! You’ll lead a small and growing team that works cross functionally across Figma to develop the figma.com roadmap, which will include GTM support, SEO and content management, CRO and experimentation.

You will partner with our web development team and cross-functionally with several partners to maintain and grow our web marketing presence and develop our traffic via SEO, paid and social channels. You’ll bring both your SEO and CRO expertise to the table and will be developing a process and frameworks for your team and will report out regularly on the progress and metrics for these programs.

You will collaborate with our data and developer teams to ensure that accurate data is set up well as the website scales. Once you develop a deep understanding of our website visitors through data, insights, and cross-functional partnerships across our data, content and research teams, you will craft an overall site strategy along with scalable guidelines on information architecture.

This person will closely partner with content managers and producers, product marketing, paid/SEM teams, content writers, and agency partners to launch, grow and regularly report on our comprehensive and scalable SEO program, providing impact to the whole business. In addition, they will also be running a robust experimentation and conversion rate optimization program.

This is a role for someone that believes in human-centered design as the core of creating extraordinary experiences. That is passionate about how the web presence makes users feel and perceive the product’s value. That has a passion for the web and digital content and are a process fan. That understands and accept the need for clarity and communication. That enjoys working with engineers, designers, marketers, writers and excels in cross functional and sophisticated interpersonal structures. That loves a well optimized web page that sings in every way from its visual design to its messaging and visibility of purpose as well it’s ability to rank and convert. That is a people person and bring decency and thoughtfulness to all your interactions. We can’t wait to meet you.

What you’ll do at Figma:

  • Develop and cultivate the Figma.com strategy, roadmap and corresponding programs
  • Encourage and lead a team to handle those responsible for the figma.com site and strategic vision of this key web surface and growth lever
  • Collaborate with key partners and leaders across the organization to understand business objectives and priorities, document and prioritize their needs, and identify commonalities, efficiencies and strategic opportunities
  • Grow our SEO and CRO growth opportunities through frameworks, analysis and hands on leadership
  • Work alongside a team of hardworking individuals to grow and optimize our key website journeys, and partner with our growth product team to ensure end to end user experiences are optimized
  • Build, lead and track site experiences for campaigns, product initiatives, tests, and always-on programming
  • Analyze key web journeys to develop, refine, and implement short and long-term web optimization and experimentation strategies that drive efficiency, from landing pages to UI enhancements
  • Report regularly across the company on key web metrics and progress
  • Work closely with our web development team, setting the priorities and a framework for balancing intake requests with our strategic web growth roadmap.
  • Collaborate with brand, design, research, editorial, product marketing, and other teams to develop and implement the web marketing strategies that drive traffic engagement and conversion through our core user paths
 

We'd love to hear from you if you have:

  • Experience leading others, developing rituals and camaraderie
  • Excelled in a sophisticated environment, working on cross-functional programs
  • Experience in content strategy and site performance analysis
  • Strong understanding of SEO, content strategy and website analytics
  • Previous experience working on websites, running many content projects and requests
  • Strong ability to prioritize; you'll run multiple projects with opposing target dates and priorities within the organization
  • Ability to engage with executive leaders and running regular, high visibility reports
  • Experience in developing processes and working closely with cross functional teams
  • Consistent track record of getting large projects effectively off the ground through project management and process creation
  • Familiarity and experience with website development and content management systems
  • Ability to establish and build links to influence decisions at all levels
  • Excel in verbal and written communication, with effective listening and a synergetic demeanor
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

 

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let your recruiter know if you require accommodation.

 

About Figma

Dylan Field and Evan Wallace co-founded Figma in 2012 with the vision of building tools for designers in the browser. Their goal was to create the first design tool that combined the accessibility of the Web with the functionality of a native app. Today Figma is a platform with tools and spaces to support the entire product development process—idea to design to build—and has simplified collaboration for companies like Microsoft, Uber, and The New York Times to name a few.

At Figma, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and opinions allows our employees, products, and community to flourish. Figma is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy

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