YOUR MISSION

Product-led growth (PLG) is an essential driver of our business, and we are hiring a leader who will blend curiosity, creativity, data and operational knowledge to develop Product-Led Growth Marketing at Amplitude. As the Product-Led Growth Director, you will work closely with Marketing, Product, Engineering and Analytics leadership to optimize our product-led acquisition, onboarding, and retention across web and in-app experiences across the product portfolio. 

You will drive cross-functional alignment, planning, and roadmap to all aspects of product-led growth in the global go-to-market organization. You will develop strategy, facilitate experimentation and direct analysis to optimize experiences, increase conversion, and revenue impact. Operating as a player-coach, you will drive our PLG strategy in marketing, building a team to execute plans and experiments across email, web, in-app, and conversational marketing tactics to achieve our growth goals. You’ll own the portfolio of PLG offers – both existing offerings and new offerings in the future.

In this role you will:

  • Lead the strategy and team for our growing product-led growth portfolio of offerings
  • Responsible for optimizing conversion from free user to paid customer and multi-product adoption from our PLG motions
  • Determine measures of success and work with teams to scale processes to track and learn from core metrics
  • Develop and maintain programs and messaging across platforms to optimize the conversion points throughout the acquisition and in-app experience.
  • Partner closely with Product, Operations, and Analytics on organization growth strategy, experimentation and testing, and aligned reporting. 
  • Achieve online revenue target, trial, and online user KPIs while improving onboarding and lifecycle experience through experimentation.
  • Drive strategy for analysis and instrumentation across e-mail, drift, intercom and other technology for programmatic personalization 
  • Participate in a cross-functional Growth Squad that spans marketing, product, customer success, and revenue operations.
  • Work closely with digital, demand, customer lifecycle, and product marketing to align growth strategy with our inbound and outbound marketing programs - focusing on decreasing customer acquisition costs and increasing acquisition, retention and expansion of our online business. 
  • Guide and grow the growth marketing team, establishing clear priorities and working closely with cross-functional leaders to maintain alignment and resourcing for the growth team.

YOUR PROFILE

  • 7-10 years of performance or growth marketing experience for PLG or SaaS companies - experience with a high-growth online trial and purchasing motion is essential. 
  • Proficient in product analytics, in-app messaging and conversational marketing tools (Amplitude, Intercom, Drift are all a plus) and strong ability to learn new tools and technology
  • Experience managing a team
  • Strong Salesforce and Marketing Automation experience (Marketo is a plus)
  • Analytical acumen and experience to report on performance
  • Experience with designing, running, and scaling experimentation (A/B tests)
  • Experience working on web development projects
  • Proven program and project management skills
  • Excellent communication skills, including reading, writing, and speaking to a wide range of needs and audiences
  • Understanding of marketing functions in a B2B environment (i.e., field marketing, digital marketing, etc.)
  • Ability to work successfully with little guidance and comfort navigating ambiguity
  • Cross-culturally aware and sensitive to working with global teams

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

We care about the well-being of our team: along with excellent health insurance, we offer flexible time off, a monthly wellness stipend, a 12-week parental leave, a generous Learning & Development stipend, and a full 10 year window to exercise your stock options.  And when our offices are open, we offer delicious in-office lunch, dinner, & snacks, and commuting benefits.

The Product: Amplitude is a product intelligence platform– we help companies understand their users, rapidly release better product experiences, and grow their business. We’re super proud of what we’ve built and continue to build on: a platform that enables companies to thrive. 

Amplitude powers digital upstarts like Calm and Peloton and technology leaders like Microsoft and Paypal, but also 100+ year old companies like Ford, as they rethink their digital revenue strategy.

Other fun facts about Amplitude: 

  • Amplitude is a tech startup to bet your career on in 2021, according to Business Insider.
  • Amplitude had a record year of growth in 2020 and grew employee headcount by 24%.
  • Amplitude is one of the best software products on the market according to G2.
  • Founded in 2012, Amplitude is backed by Sequoia Capital, IVP, Battery Ventures, Benchmark Capital, Y Combinator and other top tier investors.
  • More than 20% of the Fortune 100 are customers of Amplitude as are innovative brands such as Calm, Microsoft, Ford, NBC Universal, Hubspot, PayPal and Peloton.
  • We have offices in San Francisco (HQ), New York, Amsterdam, London, Paris and Singapore.
  • Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

Amplitude’s D&I Commitment: Amplitude believes that diversity enables creation of better products, ability to solve complex problems, and drive more powerful solutions. In order to make diversity possible, we commit to striving to create an environment of inclusion: an environment focused on psychological safety, empathy, and human connection, which will allow employees of all backgrounds to feel the care they need to thrive.

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