84.51° Overview:
84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched five years ago, we work with over 2,000 consumer brands. Our vision is to create a more accountable media supply chain that increases the effectiveness of advertising dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
Senior Event Marketing and Communications Consultant (G2)
CINCINNATI / CHICAGO
SUMMARY:
We are looking for a talented Senior Event Marketing and Communications Consultant to quickly build and grow our event marketing and media relations capabilities. You will be a central part of our marketing efforts as we heighten awareness for KPM within the broader media advertising industry. The role requires hands-on planning and tactical event management, a passion for the digital media industry, an understanding of prospect motivations, and a knack for getting others to perform at their best. You will work closely with subject matter experts, sales leaders, company executives, and your peers in marketing.
RESPONSIBILITIES:
- Shape an overall event marketing strategy to spotlight KPM capabilities and clients through weekly virtual or live events, conferences, webinars, podcasts, panels, and other appearances
- Solicit a year-round schedule of company appearances at key events and conferences hosted by partners, agencies, clients, publishers, vendors, and industry associations
- Collaborate across teams to develop event goals, metrics, and messaging
- Lead the ideation and creation of 2-3 KPM-owned events including client conferences
- Prepare executives, clients, and subject matter experts to serve as spokespeople through event briefings, rehearsals, and presentation material
- Own and design creative execution for events within overall KPM messaging framework
- Prepare post-event reports, measure impact, and recommend optimizations
- Travel as needed for on-site management of our activity (up to 25% of time)
- Solicit and select event sponsorship opportunities
- Manage budgets, contracts, vendors, and marketing assets associated with events
- Act as primary KPM marketing liaison with key media and advertising associations
- Develop a promotional strategy and social content to amplify our event presence
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- A proven track record for working cross functionally in a marketing team
- Minimum Bachelor’s degree in marketing, communications, or related field
- 3-5 years event marketing experience in media, retail, technology, or digital ad tech industries
- Highly equipped to manage concurrent timelines and projects
- An understanding of the media/advertising landscape and industry
- Ability to prioritize and communicate complex messages
- Moderate proficiency with design tools and an eye for visual communication
- Ability to work independently, manage multiple projects, work under pressure, and adapt to sudden changes in the work environment
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