SENIOR RESEARCHER, CONSUMER RESEARCH PRODUCTS

ABOUT US:

The Consumer Research team within 84.51° uncovers the “why” that complements the deep behavioral understanding 84.51° uniquely delivers.  Our focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can.  We strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51°, Kroger, and our clients. 

A Senior Researcher, Consumer Research Products is accountable for supporting the creation and execution of research products and components.  This role supports our Consumer Research function by partnering with researchers to identify opportunities to create efficiency and standardization in the research process through development ranging from smaller individual components to larger end-to-end products.  This development will include leveraging available in-house technology as well as partnering with external suppliers. The goal of developing these components and products is to streamline the research process in order to enable our research analysts to focus on the work that drives the most value to the business.

RESPONSIBILITIES:

  • Contribute to innovation and continuous improvement based on business needs, with a grounding in academic and/or industry best practices
  • Support a roadmap that establishes a suite of consumer research products and components designed with the business questions in mind and ensuring the ability to scale
  • Collaborate with lead researchers across both Kroger and CPG areas to create and improve research products and components
  • Support the development cycle of research products and components including initial scoping, iterative development, quality assurance/debugging, training & release to researchers
  • Execute a research product that includes standard inputs/outputs across the research process (i.e. brief, survey/discussion guide, analysis code, deliverable, QA)
  • Advocate and encourage adoption of products and components by sharing use cases and best practices
  • Serve as a passionate, vocal champion for customers across 84.51° and Kroger

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

  • Understanding of the research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects
  • Experience learning and leveraging one or more research related software/tools (e.g. SPSS, R, Python, Alteryx, Tableau, Qualtrics, Lighthouse Studio, etc.)
  • Experience in leveraging software/tools to automate a step in the research process
  • Experience working with external suppliers to develop a product or component – either a fully outsourced solution or as a part of a larger process
  • Familiarity with various data types and integrating disparate data sources to deliver insights
  • Ability to effectively manage business priorities against design/user needs during development
  • Strong interpersonal and communication skills, ability to translate between business and technical
  • Strong analytical, problem solving and critical thinking skills
  • Strong planning, organizational and time management skills
  • Ability to navigate a quickly evolving and at times, nebulous environment
  • Ability to work in a highly collaborative environment

EDUCATION:

  • Bachelor’s degree or equivalent, ideally in business, social sciences, psychology or analytics/statistics.
  • 3-5 years of industry experience

 

 

 

 

 

 

 

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Demographic Questions

Together, we are stronger and can achieve more

At 84.51°, we believe a diverse and inclusive work environment is essential to the work we do as a data science company. Just as no two Kroger customers are alike, no two 84.51° associates are alike. We understand the importance of fostering an inclusive culture: to encourage our associates to bring their authentic selves to work – embracing who they are and celebrating what they can become.

We continually strive to ensure 84.51° is a place where all people feel like they belong, are respected and valued regardless of who they are, where they are from and what experiences they’ve had. By meeting our 3-year D&I roadmap goals and commitments, we will continue our journey towards becoming a destination for diverse, driven, and authentic minds.

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