VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore and Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Data Analytics Overview:
The Analytics team ensures the integrity and accuracy of Vayner’s client offerings, an essential piece of delivering Vayner’s core value proposition. Using diverse data sets, we create a holistic picture of media performance across advertising platforms, and collaborate with client teams shape that data into a larger story. We support the development of data-driven, actionable recommendations for our clients, with the speed, accuracy, and judgment required for success in today’s dynamic media environment.
What You'd Do:
Own the day-to-day relationship with growth brand client marketing and analytics team, and develop strong partnerships with broader client
Lead the development of a robust learning agenda in partnership with client marketing team and agency paid media team that measures the media plan success, and lead quarterly progress discussions
In partnership with agency media team, establish hypotheses to test tied to key metrics to inform decisions and to measure media success & audience performance. Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
Build and Maintain Dashboards: Establish partnership with client in order to visualize data based on client specifications / business goals / KPIs in order to enable faster insights and recommendations, and to tailor reporting to meet ongoing client needs.
Provide thought leadership and support of client's Media Mix Model (MMM) process: own the relationship with client's MMM measurement partner, lead data gathering, interpret results and deliver insights to optimize media plans
What You've Got:
3+ years experience in marketing analytics with entrepreneurial street cred or a degree in business, marketing, information science, engineering, economics or any related field
Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon
Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
Strong storytelling capabilities and deep experience with data visualization tools such as Tableau or equivalent