Title: Lifestyle Trends and Design Research Lead

Company: Samsung Research America (SRA)

Lab: R&D Innovation & Strategy

Location: Mountain View, CA

Overview

Samsung Research America (SRA) is Silicon Valley, CA based advanced research arm of Samsung Electronics. SRA’s mission is to research and develop market relevant technology and product concepts to help Samsung Electronics to lead innovation in consumer facing products and services. SRA plays a pivotal role in developing the next generation technology and software, user experiences, and services for future products that can enrich people’s lives.

Context

After almost two years of pandemic-driven life changes, what we once knew about the North American household has changed and will continue to change. It’s paramount that we identify and understand the most influential issues people are facing as we head into the future.

SRA’s R&D Innovation Team is looking for a highly motivated teammate to complement our technology, business, and design strategists as a Lifestyle Trends and Design Research Lead.

Your role will be to develop perspectives on how North America is changing, uncover insights from social and consumer research, and build relevant human stories to inform the creation of innovative technologies, products, services, and experiences. You will play a crucial role in broadening perspectives by identifying needs that will define the future human experience and drive technology innovation. We are looking for someone who knows an abundance of research sources (psychological, demographic, behavioral, visual, trend, etc.), can quickly immerse themselves in a range of topics, and translate findings into a unique point of view on where Samsung should to go (and why).

Technology innovation tends to put technology first. In this role, you will help put people first.

Responsibilities:

  • Must be a champion for people, shaping the future, and creating lasting value for society.
  • Design and lead research initiatives, utilizing scrappy research techniques as nimbly and competently as funded research endeavors.
  • Identify new behaviors, social trends, and societal drivers in North America to form strategy with confidence.
  • Introduce new, emerging, and experimental research approaches, tools, and ways to present findings.
  • Synthesize learnings into concise and persuasive stories for easy share-out, influencing decision-making up to and including executive level leadership.
  • Actively participate and lead a variety of collaborative creative activities, such as leading presentations, meetings, brainstorms, idea assessment, workshop facilitation, etc.
  • Confidently and comfortably engage with lab heads and other stakeholders (up to the C-level) to socialize insights, understand business objectives, clarify internal requirements, and gather feedback.
  • Possess outstanding visual (image finding, designing visual information), written, and spoken communication skills to create compelling presentations that are bold, clear, and captivating.
  • Partner closely with internal and external partners, such as design and research consultancy vendors, managing the process from contracting to final presentation.

Required Skills & Experience:

  • 5+ years of experience in design research, customer insights, lifestyle trends reporting, customer/social/ behavioral research, and creative storytelling.
  • Clear understanding of design thinking methods and principles, with a toolkit of research methods — and the ability to adapt them and invent new ones.
  • Proven ability to define, structure, and conduct both research (in-person, remote research, synchronous, asynchronous, secondary, primary, etc.) and synthesis (autonomously and as a team).
  • Must have deep knowledge, expertise, and understanding of the North American market, as well as a keen interest in the latest consumer technology.
  • Courage to "rock the boat" in a corporate environment, ask hard questions, and challenge engrained norms.
  • Comfortable working with ambiguous (and sometimes abruptly changing) directives.
  • Must have exceptional presentation design and writing skills, image finding skills, and data driven storytelling capability to package insights effectively for internal teams and executive audiences.

Technical Qualifications

  • Minimum Bachelor's Degree required in human-insight related field, such as human-centered design, anthropology, sociology, human behavior, ethnography, or consumer psychology. Advanced degrees are preferable but can be substituted with equivalent work experience.
  • Must be disciplined to self-operate and lead multiple projects in an unsupervised environment with minimum supervision.
  • Advanced level skill of Microsoft Office Suite, Miro, and Adobe Creative Suite required, with special skill and fluency creating PowerPoint presentations.
  • Excellent interpersonal skills and passion for working with key leaders and executives in the US as well as in Korea. Experience working with Asian companies or companies with overseas HQ is a plus.
  • English fluency (written and spoken) mandatory, bilingual in Korean nice to have but not required.
  • Ability to work in Mountain View, CA required. Currently required to be in the Mountain View office 2 days a week with 3 days working remotely, subject to change.

Additional Information

Work Hours

Incumbent must make themselves available during core business hours.

Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, and reach with hands and arms.

EEO Statement

Samsung is committed to encouraging a diverse workplace and proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) based on race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.

If you have a disability or special need that requires accommodation, please let us know.

All your information will be kept confidential according to EEO guidelines.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Samsung Research America’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.