About MOLOCO
The Sr. Director of Brand Design is a new role, leading a newly dedicated function at Moloco, reporting to the VP of Marketing in Redwood City. The primary objective is to create a visual language for Moloco that makes the business and our products more accessible, comprehensible, and recognizable, especially for new audiences. Success comes in four core areas:
- Rapidly evolve the brand for a company leading growth and innovation while defining a category
- Design visual narratives that make complex and technical concepts more approachable
- Drive Moloco’s website to new heights with our designer-led Webflow implementation
- Creatively enable an integrated marketing strategy, helping to position the work of Product Marketing, Growth Marketing, and Corporate Marketing
The best candidate is both a strong creative director who knows how to develop, test, and iterate on design concepts that resonate with key audiences as well as a capable problem solver who knows how to address challenges at any point in the marketing journey. You know how to build brand experiences that appeal to discerning audiences and stand out in a crowd. You’ll work closely with the rest of the Marketing team, Product Design and UX, Sales, and Executive leadership, in addition to continuing to build and manage the Brand Design function at Moloco.
Responsibilities
- Own design, maintenance, and operations of moloco.com website
- Create and iterate a style guide that sets standards and practices for Moloco’s brand usage
- Collaborate with Corporate and Digital Marketing to drive and optimize the top of the marketing funnel through creative, across surfaces like blogs, customer videos, conference booths, and digital and physical ads
- Work with Product Marketing and UX Design to create a visual language that is consistent with and extends the product experience into marketing assets
- Provide art direction to illustrators, animators, photographers, videographers, production designers, etc.
- Lead by example, balancing people management with hands-on design work
- Influence the marketing strategy through creative and brand concepts and programs that enhance awareness of and preference for Moloco
- Produce stellar marketing materials that will be used by the Business and Executive teams
Qualifications
- 8+ years of Brand Design experience, with at least 4 years managing teams
- Proven, incontrovertible track record establishing design processes and orchestrating creative launches
- Excellent process and project management, emphasizing briefs, workshops, iteration, and outcomes-oriented enablement
- Fluency in audience research and testing
- Serious creative and communication chops: portfolio of past design projects required
- Ability to visually convey complex technical concepts and user benefits with beauty and simplicity
- Equal enthusiasm for and capability in research, strategy, execution, and measurement
- Proficiency in Figma, Adobe CS, Webflow, and Asana
- Inspirational and growth mindset, always willing to help team members do their best work and find fulfillment
- Bachelor’s degree required
- Bonus points: experience in the adtech, performance marketing, retail media, or machine learning space
- Bonus points: past work in a fast-paced startup environment