The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.

LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what’s next through sport, community and the power of our differences.

The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community’s diversity and creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.

The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors. 

Our Vision is to collectively create what’s next by harnessing sport, community and the power of our differences. Our Mission is to create an unparalleled Paralympic and Olympic Games for athletes, fans, partners, our community and our people.

Values and Behaviors:

  • Optimism – Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact
  • Integrity – We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy
  • Excellence – We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs
  • Inclusion – We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are
  • Co-Creation – We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings
  • Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo

United States Olympic and Paralympic Properties (USOPP) is a commercial joint venture between the Los Angeles Organizing Committee for the Olympic and Paralympic Games 2028 (LA 2028) and the U.S. Olympic & Paralympic Committee (USOPC). The USOPP is the sole entity charged with marketing and selling combined commercial assets, including; rights to the 2022, 2024, 2026 and 2028 U.S Olympic and Paralympic Teams and the 2028 Olympic and Paralympic Games in Los Angeles.

Director, E-Commerce & Retail

The Director of E-Commerce will oversee, develop, manage and grow the e-commerce business, including monitoring product mix, inventory levels, sales targets, planning content and execution of e-commerce digital campaigns for both USOPC (United States Olympic & Paralympic Committee), NGB IP (National Governing Body Intellectual Property), and LA28. In addition, oversee all controlled retail for USOPC and LA28 marketing events, including Olympic Trials and LA28 Games retail. Reporting to the Senior Vice President, Consumer Products, the Director will manage the strategic plans, budgets, forecasting and execution of ecommerce marketing programs.

Key Responsibilities:

  • Manage outside agencies, including daily communications and strategies for existing and new commerce and email marketing programs. Provide complete oversight of timelines, copy and promotional items.
  • Serve as the main point of contact with Fanatics and other designated licensees to work with national retailers to help sell in and develop retailer specific marketing campaigns, tactics and in-store marketing materials to promote the sale of Team USA and LA28 products.
  • Enhance fan/customer database that provides value to the United States Olympic and Paralympic Properties (USOPP) by partnering with USOPC and LA28
  • Develop and execute cross functional/ inter-departmental communications to the different segments and fans of the USOPC and LA28 databases.
  • Oversee planning, creative and reporting with outside agency for all customer/fan acquisition paid media campaigns.
  • Create annualized marketing calendars that generate noise, encourage sell-in and drive sell-through of consumer products.
    • Establish a Team USA campaign to drive buzz throughout each calendar year.
    • Create Team USA and LA28 Consumer Products marketing campaign with cadence for launching new designs/goods to drive excitement within the 2024-2028 timeframe.
    • Direct product placement/ influencer gifting programs around new graphic and product launches
  • Collaborate with retailers to ensure alignment of all messaging with Team USA and LA28 branding.
    • Work with Consumer Products licensing and retail teams to identify in-store marketing activations around key timeframes (seasonal, Games-specific, Team USA, LA28 build-up)
    • Plan in-store design elements (signage, windows, fixtures, POS, etc.) for comprehensive and cohesive brand statements across Team USA/ LA28 owned-retail
    • Initiate sponsor-owned consumer products programs that provide exclusive partner value and drive sales on teamusashop.com and LA28shop.org

Background and Requirements:

  • 10+ years of experience in e-commerce, retail, wholesale, buying and retail activations or related fields
  • Proven strategic planner with retail and e-commerce campaign success for global brands or entities that have both commercial and purposeful dimensions
  • Proven track record of growing e-commerce and retail business
  • Ability to lead and direct third party suppliers and licensees to align with overall company financial and engagement goals
  • Ability to work gross functionally across multiple different stakeholders and marketing initiatives
  • Dynamic leader adept at thriving in both small-scale and large-scale environments with proven experience managing high-performing teams
  • Optimistic and collaborative multi-tasker who can manage a dynamic environment with numerous critical stakeholders simultaneously
  • Crisis management experience and ability to quickly, calmly and accurately address questions and concerns under high-pressure scenarios
  • Excitement for the role and opportunity to help shape the future of the Olympic and Paralympic Movement
  • Proven experience centering equity and inclusion principles in facilitating e-commerce, retail, wholesale, buying and retail activations work to increase accessibility for underrepresented groups in procurement and consumer experiences.
  • Demonstrated commitment to Diversity, Equity, Inclusion, and Belonging (DEIB)

Education:

  • An undergraduate degree in marketing, communications, or business or equivalent work experience

 

The annual base salary range for this position is $135,000.00 - $170,000.00 The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.

LA28 does not provide relocation assistance.

LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.

 

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
When autocomplete results are available use up and down arrows to review
+ Add another education
LA2028 Inclusion: Voluntary Demographics

At LA2028, Inclusion is a core pillar of our values and behaviors. We seek out and embrace diversity of all forms, respect and value different perspectives, and strive to build a team that reflects our community. This section of the application process helps us strengthen our hiring practices by mitigating unconscious bias through anonymous data collection.

Below is a set of voluntary demographic questions that are part of LA2028's Inclusion Initiatives. If you choose to fill them out, the responses will be used in aggregate to help us identify areas for improvement in our process. Your response, or your choice not to respond, will NOT be associated with your specific application and will NOT in any way be used in the hiring decision.

I identify my gender as:





I identify as transgender:




I identify my sexual orientation as:






I identify my ethnicity as (mark all that apply):











Veteran status:




I have a physical disability:




Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.