Flo is the most popular health & fitness app globally, used by 200+ million women around the world, with 43 million monthly active users. 

At Flo, we’ve created a unique mobile product to help women put themselves first. Using the power of data science, AI, and the knowledge of 100+ medical experts, Flo supports women during their entire reproductive lives and provides curated cycle and ovulation tracking, personalized health insights, expert tips, and a private community to share questions and concerns.

We are looking for an experienced Senior Lifecycle Marketing Manager to join the Engagement Marketing stream. This is a new and exciting role within the Lifecycle Marketing team:

  • You will be responsible for managing and optimising end to end customer journeys for our Track cycle audience including onboarding, nurturing programs, churn mitigation, etc. 
  • You will collaborate with our monetisation team to maximise subscription rate and grow our active user base. 

We have multiple channels available so you will be able to play with push, emails, and various in-app messaging formats. The aim is to maximise subscription rate, grow customer retention and prevent churn of our Track audience. 

Comfortable operating in a fast-moving and data driven environment, you’ll be a key player contributing to the growth of the company. This is a cross-functional role and the successful candidate will work closely with Brand, Marketing, Product, Design, MarTech, Analytics and other teams. You can build strong partnerships with your stakeholders, negotiate and influence them.


  • Be a subject matter expert on the ideal user journey for our Track cycle users. You put the customer first and leverage data to inform decisions and drive engagement
  • Apply personalised lifecycle strategies to develop and execute impactful campaigns across multiple channels
  • Manage these campaigns and communication programs end to end from planning, design briefing, implementation and reporting - working closely with other teams in the business (product, content, medical, analytics) where needed
  • Partner with our content team to understand upcoming plans and support with communication tactics 
  • Ensure constant test and learn approach to maximise impact
  • Help develop tools, reporting data architecture to ensure we are set up for short-term and long-term success and scalability
  • Support and enable the Lifecycle team by advocating user trends and behaviours. Contribute to our competitive benchmarking 
  • Build plans for the localisation of our communications 
  • Mentor and coach junior members of the team


  • 3+ years of CRM/Lifecycle management roles with emphasis on Retention and re-engagement
  • Passionate about delightful user experiences and connected journeys, you advocate for meaningful messaging and seamless execution. 
  • You understand business metrics and funnel optimisation
  • Storyteller - you have deep empathy for users and are able to adapt how you communicate to best reach and engage different audiences. You can bridge quantitative and qualitative insights and build an effective message. 
  • You have a diligent attention to detail, strong technical and numerical intuition
  • Demonstrate self-motivation, independent initiative and creative problem-solving
  • Proficiency in HTML and CSS is a bonus
  • Good command over CRM tools like Braze, Iterable etc. is a bonus as well


We believe in supporting our employees both at and away from work, and we really value a healthy work-life balance. Our benefits package includes:

  • Opportunity to participate in the company salary sacrifice pension scheme with 5% company match
  • Life Insurance at 4x salary
  • Bupa private medical insurance for you and your family
  • 25 holidays per year on top of public bank holidays
  • Hybrid working setup for the most optimal work-life balance for you
  • State of the art parental policies (6 months of fully paid maternity leave and 1 month of fully paid paternity leave)
  • Investment in your professional growth and development 
  • Snack and drinks in the office 


The strength of Flo is built on the capability of its talent. In recognition of this we offer:

  • Top of the market salaries
  • Career growth, progression and promotion opportunities
  • Eligibility for annual salary increases
  • Company equity grants through Flo’s employee share option plan (ESOP) eligible to all employees

Flo is an international team of highly skilled top talent. We have ambitious and challenging objectives and are committed to granting our team the freedom to explore. Our core cultural values are based on engaging teamwork, continuous improvement, and smart transparency. Our mission fuels our everyday work, and we’re proud of the impact we’re making. 

Build the future of women’s health with us.

Diversity Statement:

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

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