Demand Generation Manager - Peer Learning & Inclusion


About Hive Learning

Hive Learning is the peer learning platform that scales culture change fast. We create peer learning programs, specializing in inclusion, wellbeing, and leadership skills, that empower people to own culture change and make it contagious; and peer learning networks - best practice communities that make knowledge sharing scalable to drive daily learning and innovation. 

Over the past 7 years, we’ve figured out a formula for making learning contagious, helping people do it every day, and making culture change stick - all through the power of peer learning.

Using our platform, our customers have been able to transform how they do business overnight and democratize learning at every level. 

In the past 3 years, we’ve generated 22.2 million learning interactions, across 19,600+ culture programs, in 196 countries. We’ve grown rapidly and created an impact we’re really proud of. 

And we count companies like  Sun Life Financial, Dow Jones, two of the world’s top business schools, some of the world’s most exciting sports organizations and not-for-profits like Shout and Place2Be as our customers.

About the role and team

Our mission is to disrupt the (quite frankly, boring) world of corporate learning and make it easy for people to learn every day. Our team is growing faster than it ever has before, and based on our success in the US to date, we’re looking for someone to help us spread the message about the power of peer learning and attract and win even more new customers. 

You’ll join a growth-minded and supportive marketing and sales team split across EMEA and the US and play a direct role in supercharging our growth. 

In this role, you will:

  • Create and collaborate on the execution of our demand generation strategy across multiple channels including SEO, SEM, email, organic social, events, product marketing and content
  • Define and build conversion rate optimization and lead nurture strategies from optimizing our website content and lead flows, to nailing our marketing automation strategy to keep prospects engaged right across the funnel
  • Manage our account based marketing strategy making every touchpoint creates value at optimal points in a prospect’s conversion journey
  • Craft and deliver sharp, valuable content - whether it’s for our website, campaigns, or sales collateral, you’ll use your flair for copywriting to help us bring our story to life and continuously work on honing the way we tell it
  • Be the voice of the prospect and a culture change pro so you can closely align to our buyers pain points and how we can help
  • Be a partner to content, events, brand, SDRs and sales to deliver a consistent volume of high quality leads, plus insights that help us shape and define our strategy and iterate our personas.

Currently, all roles are remote. Post the COVID-19 pandemic, you’ll have the option to work from our office in New York or keep working remotely but with regular opportunities to get together. You’ll need to be able to work on the EST timezone.

In your first three months, you can expect to:

  • Get comprehensive training on our story and the science behind our approach to peer learning and culture change
  • Understand deeply our current playbook and the tactics are performing well, beginning to scale and execute these tactics
  • Deep dive into how we do marketing and create your own strategy with recommendations on how to fill gaps and opportunities right across the funnel 
  • Help us refine, test and iterate messaging on our impending new website, audit and optimize our conversion flows 
  • Audit, expand and automate our lead nurture process using Hubspot marketing suite and other tools
  • Deep dive into our approach to account based marketing - audit, expand and automate (are you sensing a theme, here?) 
  • Review our organic search presence and develop an SEO/SEM plan 
  • Put together your own 6 month demand generation strategy  
  • The most important bit - get to know our team on both sides of the atlantic and start proactively contributing to our culture (you’ll also complete our Inclusion Works program yourself)

Some words that might describe you, your skills and experience

  • 3 to 5 years experience working in a demand generation role and being able to evidence your impact, ideally in a B2B SaaS company 
  • Confident getting stuck in, building a strategy, executing, and measuring the results  
  • A solid understanding of demand generation best practices and constantly researching latest trends and techniques to put into practice
  • Hands on experience working with marketing automation software and CRM (we use Hubspot but experience with similar tools is fine too) 
  • A solid range of writing and creative skills, able to easily adapt your tone, style and the topics you write about by persona and purpose 
  • You have strong teamwork skills, including an understanding of how to partner with sales, content and brand marketing
  • You’re an infinite learner who is curious, seeks out feedback and collaboration and is always seeking a better way


    • You have experience, knowledge or a particular well-researched interest in learning and development and/or diversity and inclusion
    • You have experience in marketing a new or differentiated category as well as product

What we’d like to offer you

  • An exciting and meaningful challenge with the opportunity to play a pivotal role in the next phase of our growth
  • The chance to grow with us - there are no limits to how far this role could take you
  • A supportive and inclusive environment in a forward-thinking and energetic team 
  • Be part of the broader Blenheim Chalcot family - connect and be mentored by some of the incredible people that work in the 20+ other start-ups in our ecosystem
  • Competitive salary
  • 20 vacation days + a bonus day off on your birthday
  • Private health care
  • Post-pandemic - brand new office near Chelsea, NY in an open shared space with lots of other startups

We are all passionate about making learning easy for everyone and building a more equitable world. We’d love someone to join us who shares our passion.

A quick note on how we hire 

Our products are striving to create a more equitable world. And for that reason, we take diversity and inclusion seriously in our hiring processes too. 

We’re committed to building a team that represents a whole host of backgrounds, perspectives and skills and we’re proud to be an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. 

And if this job speaks to you but you're not sure you have the "right" experience, we'd love you to apply anyway and tell us why you'd be great for this role in your cover letter.

If we can help with any special accommodations for your application or interviews, just let us know.

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Blenheim Chalcot Group are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.