Marketing Executive

Location: I-Hub White City, London

About Contentive

We are reinventing B2B media and events, committed to connecting buyers and sellers in B2B markets globally. Our people, technology led approach and our commitment to innovation set us apart.  

Staying up to date in a fast-changing industry is a major challenge for professional executives. We develop smart ways to curate and create content that cuts through the noise and captures the attention of busy executives to help them succeed in their roles. 

In turn, we offer content marketing solutions to suppliers that want to influence these communities, a cost-effective, reliable, scalable source of qualified leads. We aim to become a long term, retained partner with leading suppliers in each of our markets.

Our point of difference is that we use a proprietary technology stack to track engagement online which allows us to offer personalized experiences to professionals, which leads to higher engagement online. Our technology also allows us to nurture leads until they are marketing qualified, ready for an introduction to an appropriate supplier. 

Our current communities are in Fintech, Digital Marketing, HR and Finance. We want to have a reputation for building the best communities, appreciated by professionals and suppliers alike. 

Founded in 2012, we now have around 80 employees across London and New York and continue to grow. We are backed by the Blenheim Chalcot group, leading technology investors with annual sales of over £300M.

Our culture is inclusive, modern, friendly, smart and innovative – we seek to employ bright, positive thinking self-starters with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you’ll fit right in! 

We will offer a competitive salary and excellent benefits. 

To find out more, please visit: 

https://www.contentive.com/

https://www.linkedin.com/company/contentive/

https://twitter.com/teamcontentive

https://www.instagram.com/teamcontentive/

 

ROLE OVERVIEW

We’re looking for an exceptional individual to join a team of talented client success professionals, who will provide our Award-winning HRD portfolio with a differentiating advantage.

The Marketing Executive will work closely with clients and the sales team to the deliver end-to-end client deliverables across events, content marketing, webinars, email, banner ads and newsletter sponsorship. They will lead digital delivery, managing tasks including scheduling and setup, testing and reporting. The Marketing Executive will also take full ownership of the client success process for some of our largest clients.

Products within our HRD portfolio include:

www.hrdsummit.com

www.hrdconnect.com

www.hrdsummit.us

The successful candidate will arm themselves with a thorough understanding of each client’s needs and marketing goals working to over-deliver where possible in-line with the assigned budget.

KEY RESPONSIBILITIES

Client success:

  • Establish a trusted advisor relationship with clients, and ensure that their objectives are well understood internally
  • Setting, communicating and maintaining timelines and priorities for each client
  • Enhance the client journey by embracing technology to increase efficiency, streamlining the process and delighting them with the level of customer service received
  • Project manage every campaign and client package. Ensuring excellent customer experience and deliver on their objectives, resolving any issues that arise to ensure customers are satisfied
  • Develop an understanding of our clients’ needs and feedback to the wider team on ideas for product evolution
  • Track all activity accurately and regularly update key internal stakeholders of learnings

Digital:

  • Deliver the full lifecycle of customers’ digital marketing campaigns, including:
    • Executing advertising and content marketing activity
    • Creating dedicated landing pages and lead capture forms based on industry best practice, using Wordpress or Marketo
    • Helping develop customer data capture within priority audience segments
    • Running A/B test campaigns
    • Campaign optimisation and results reporting (including face to face)
    • Schedule and organise live webinars
    • Schedule and organise podcasts

Events:

  • Work with the event operations team to review and evaluate the products delivered to your clients
  • Work with the event operations team to understand the new ways in which our commercial partners can engage delegates at events, and create the spaces/processes to achieve this onsite
  • Provide regular updates to clients before, during and after the event – creating a seamless customer journey
  • Work with internal event stakeholders including:
    • Production, to ensure your clients are carefully positioned on the programme and supported in their preparations
    • Marketing, to deliver any bespoke campaigns and to create ongoing exposure
  • The MATCH and operations team, to ensure the successful delivery of other contracted items
  • Work with the clients on their additional spend, prepared to guide them on purchases and also to maximise incoming revenue for your department

PROFESSIONAL AND PERSONAL REQUIREMENTS

Essential

  • Experience of customer success in a B2B environment involving B2B campaign delivery (some events exposure would be advantageous)
  • Experience of working with a commercial sales team
  • Experience in customer service
  • An incredibly efficient multi-tasker
  • A team player
  • An eye for detail
  • Someone who thrives on over-delivering for clients
  • Confident communicator with excellent interpersonal skills
  • Energetic, highly motivated, with an enquiring mind and passion for excellence and innovation in pursuit of business growth and success
  • Dynamic, insightful and influential with the ability to operate at strategic and operational levels
  • Strong IT skills, with ability to pick up new systems quickly (e.g. Sales Force, CMS etc) – we embrace technology to enhance all aspects of client experience, so an appetite to help shape our events technology strategy is critical!

OUR CULTURE:

Our culture is inclusive, modern, friendly, smart and innovative – we seek to employ bright, positive thinking individuals with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you’ll fit right in!

OUR VALUES:

  • Passionate
  • Flexible mindset
  • Humble and Social
  • Curious
  • Accountable
  • Diverse and inclusive.

WHAT WE CAN OFFER YOU:

  • A dynamic start-up environment
  • 25 days of paid holidays (plus a Birthday Day and an additional day off around Christmas)
  • Dynamic working hours
  • Remote working once a week
  • Life Assurance – 4 x annual salary.
  • Pension Scheme
  • Flexible Benefits: Private Medical, Private Dental, Gym Subsidiaries, Cycle to Work Scheme, Travel Account, Group Health Assessment Scheme, Group Cash Plan Scheme
  • Free fruit every day
  • Free lunch on a Wednesday
  • A prosecco and beer fridge every Friday
  • The right mix of challenges, learning and development opportunities

PROCESS

Our approach and style is professional yet down to earth. Whilst challenging, we hope the process will be as engaging and insightful for you as it will be for us.

Individuals seeking employment at Contentive must note we see diversity as a really positive thing that actually creates a better workplace and delivers better outcomes, so we are really keen to maximise the diversity of the workforce and actively encourage applications from anyone and everyone

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