We’re one of the most popular commerce platforms on the web, powering millions of stores, including our own at woo.com. In fact, one in five online stores are powered by Woo, including Bjork’s official store and the New Zealand All Blacks rugby team’s official store

Built on WordPress, Woo empowers anyone, anywhere, to sell anything. We partner with global technology brands such as Stripe, PayPal, Google, TikTok, Pinterest, Klaviyo and others, integrating their services with Woo to provide all the tools businesses need to run and grow their online stores. As part of the Automattic family, Woo is fully distributed, with no physical offices. The flexibility and autonomy that come with working from home are in our DNA–we provide benefits and resources to support your growth while doing your best work from anywhere in the world. We have a huge footprint, but we’re a small company. That means everyone here has the opportunity to make a visible, profound, and lasting difference while helping the store owners who rely on Woo every day.

About the role: 

As the Product Director for Payments at Woo, you will be responsible for managing, growing, and enhancing payments products within our ecosystem. We are seeking an experienced Product Director with a strong background in product management, prior experience and/or training in engineering, and a particular focus on payments. A WordPress/Woo and/or open source background is considered a significant advantage to appreciate and navigate the unique complexities of this construct. In this role, you will be responsible for defining the long-term vision, driving product strategy, and ensuring that our offerings are the top choice for Woo users. Your impact will be measured by metrics related to acquisition, retention, monetization, and overall value proposition.

Some of your responsibilities will include: 

Product Strategy and Vision:

    • Collaborate with payments leadership, engineering, and design to define and execute the product strategy and vision for payments, currently with an emphasis on the Stripe plugin.
    • Set ambitious goals aimed at establishing Woo-owned payments products as a top choice for WooCommerce users.

Team Leadership:

    • Define and deliver a focused product roadmap.
    • Partner and collaborate with a dedicated engineering team to execute your roadmap.
    • Facilitate debate, influence prioritization, and inspire contribution from cross-functional teams.
    • Where possible, drive synergies of the platform and build across payments products.

Customer-Centric Approach:

    • Engage with merchants and agencies to understand their most critical needs through customer interviews, behavioral data analysis, and intuition. Understand their motivations for choosing different payment providers.
    • Identify and execute the opportunities which drive the most strategic value, and actively maintain product and discovery backlogs.
    • Validate product direction through testing and MVPs.

Product Performance and Growth:

    • Analyze user behavior data and market trends to create actionable insights that maximize user satisfaction and drive growth.
    • Create and track product performance metrics and report progress in partnership with the data and engineering teams.
    • Address opportunities related to checkout conversion to help merchants maximize their sales.
    • Understand why merchants churn off Stripe, and work closely with other product leaders to have a holistic understanding of this area, and collectively find opportunities to address.
    • Familiarity with partnership commercial constructs is a plus!

Cross-Functional Collaboration:

    • Collaborate closely with Stripe to unlock new capabilities that increase the value add for merchants, while simultaneously creating opportunities to increase revenue streams for the business. 
    • Collaborate with other product leads, design, engineering, payment operations, marketing, and customer success to ensure alignment and efficient execution of quarterly plans.
    • Advocate for projects, secure necessary resources, and escalate to leadership when goals are at risk.

Requirements: 

  • A proven product leader with a focus on payments and WooCommerce or WordPress.
  • Someone with a track record in product management, with a preferred background in engineering.
  • Experienced managing products with revenue or PnL responsibility is preferred.
  • An exceptional leader with strong team management skills.
  • An excellent communicator, collaborator, and problem solver.
  • Deeply driven by customers and are driven to understand their needs.  
  • At the intersection of data-informed and data-sparse decision-making in order to measure the impact of product initiatives. 

Salary range: $175,000-$260,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.

About Automattic 

We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place.

We’re a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission:  We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.

We believe in Open Source, and the vast majority of our work is available under the GPL.

Diversity, Equity, & Inclusion at Automattic 

We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. 

Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Automattic Careers’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.