589 million blogs. 8 million posts a day. And 17 years spent building an alternative to the status quo. Part social network, part blogging platform, pure creativity: this is Tumblr. We’re proud to be one of the few places where internet creators can build their homes, share their work, and connect with their audiences through what they love—not who they know.

Our mission: to advance the world’s subcultures that make the internet more inclusive, interesting, and weird. Under Automattic, we’ve got the curiosity and energy to shape and scale our platform with tomorrow's creators of all types in mind.

Are you a Growth Marketer looking for that rare opportunity to join an early stage culture—with a decade-proof brand? Then give us a 👀. Let’s make the internet fun again!

We’re looking for a motivated and analytical Growth Marketing lead to join our team. This role will focus on developing and implementing strategies to drive user acquisition, engagement, and retention. We want this candidate to have deep technical marketing knowledge, and understand how to diagnose and execute mechanics that drive growth. This is a new role joining a small team of creative and editorial content marketers. As head of Growth Marketing, you will need to act as both the team lead and an individual contributor to maximize impact as follows:

Responsibilities: 

  • Develop, test, and iterate on growth marketing strategies to drive new users and increase engagement
  • Create and validate data-informed user segmentation and targeting strategies
  • Own and execute on your ideas—from crafting messaging to building and optimizing campaigns across various channels
  • Measure and track user behaviors using a variety of tools, providing detailed reporting on the impact of your growth marketing efforts
  • Drive measurable impact in conversion, sign-up, and retention rates through funnel optimization, A/B testing, and experimentation
  • Partner with other Marketing, Product, Design, and Data teams to understand our users, our product, and the best ways to optimize the user journey
  • Use your project management skills to lead development roadmaps, testing, and/or experimentation of new growth features and integrations
  • Cultivate a spirit of fun and growth amongst your peers across teams
  • Work with agencies to bolster our capabilities, and nurture those relationships to get maximum impact
  • Lead and grow the marketing team, for the Tumblr we have today, and the place we intend to get to.

Requirements: 

  • Technical Knowledge: Proficiency in data analysis, funnel optimization, and cohort-based performance reporting. Experience with tools like Google Analytics, Looker, and SQL is a plus
  • Project Management: Strong skills in prioritizing, distributing, and following up on growth initiatives
  • Channel Expertise: Breadth of experience across multiple marketing channels including SEO, SEM, mobile marketing, CRO/LPO, paid social, and lifecycle marketing; including knowledge of and experience working with different types of agencies
  • Decision Making: Ability to use data to make informed decisions and consider resource tradeoffs for maximum business impact
  • Influence : Confidence in using data to drive strategy and uplift team morale through mentorship and a positive attitude
  • Communication: Strong written and verbal communication skills with the ability to collaborate across teams in a fully distributed work environment
  • Autonomy: The ability to take initiative and drive projects forward independently, thriving in a fast-paced environment with minimal supervision
  • Leadership: Experience growing a high-trust team, nurturing the teammates you have to grow and expand skill sets, and reach goals collectively
  • Nice to have: You know Tumblr, with its unique ecosystem and weirdly particular audience because, on some level, that’s also you. Oh, and frogs. It’s definitely a plus if you like frogs.

How to Apply:

You’re still reading, good. If you think that might be you, be hasty, and fill out the form below (yeah, duh). We like cover letters, but we like getting to know people even more. So tell us a little about yourself and answer a couple of questions—it’s your golden ticket to being considered. Proofread, please (we like grammar, and you should, too). Make sure you spell and capitalize our mom and dad companies properly.

Salary range: $130,000 - $180,000 USD.  Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-Remote

About Automattic 

We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, Pocket Casts, and more. We believe in making the web a better place.

We’re a distributed company with more than 1700 Automatticians in 92 countries speaking 110+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission:  We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.

We believe in Open Source, and the vast majority of our work is available under the GPL.

Diversity, Equity, & Inclusion at Automattic 

We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. 

Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Automattic Careers’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.