What We’re Looking For:

The Brand Coordinator is a supporting role in the Brand team. They manage the administrative and coordination tasks of the brand strategists to ensure strong university partner relationships through detailed and brilliant brand ownership. The Brand Coordinator will coordinate multiple tasks involved in product-level campaigns, post onboarding and the launch of new courses in order to ensure presentation targets are achieved. The Brand Coordinator is a team player with excellent organisational and communication skills, who is independently motivated with a strong desire to learn in a uniquely disruptive ed-tech environment.

Responsibilities Include, But Are Not Limited To:

  • Review standard and ad hoc email content to ensure consistency and accuracy.)
  • Review marketing collateral to ensure consistency and accuracy.
  • Perform standard tasks by reviewing, responding to queries and managing jobs in our team-based work management application.
  • Manage ad hoc requests and opportunities from internal teams and university stakeholders by researching and collecting information from the right people/resources.
  • Take ownership of all coordination and administration of project-related work (optimisation, organic and compliance).
  • Maintain a learning mindset by remaining inquisitive and involved.

Things That Should Be In Your Background:

  • A marketing qualification or 2+ years relevant experience.
  • 1-2 years marketing experience with a good understanding of digital marketing.

Other Attributes That Will Help You In This Role:

  • Ability to work on multiple projects simultaneously while taking direction from multiple stakeholders.
  • Excellent organisational and communication skills
  • Excellent attention to detail.
  • A strong desire to learn and grow.

Working Conditions:

Internal and external stakeholders may be based in different time-zones and you may need to be available to accommodate this.

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 

2U Diversity and Inclusion Statement

2U is an Equal Opportunity Employer that is committed to diversity and inclusion. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

Why It’s Great to Work at 2U

2U Cape Town offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with coffee from our in-house barista. We have other in-house perks like subsidised healthy meals, a gym with free yoga sessions and social events all year round. We celebrate special milestones like birthdays and workaversaries, truly showing that #RelationshipsMatter.


2U Cape Town offers a comprehensive benefits package:

  • 2 complimentary Getsmarter short courses per year
  • Subsidised medical aid with Discovery
  • Employee Assistance Program (EAP)
  • Generous leave policy including time off to volunteer for non-profit organizations

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Apply for this Job

* Required
When autocomplete results are available use up and down arrows to review
+ Add Another Education