At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We’re Looking For:
The Senior Paid Media Specialist - Role is responsible for the day-to-day management of a diverse portfolio of digital media campaigns. This role will be responsible for managing a ~$1MM monthly media budget that spans across various social and display channels. She/he will be accountable for the paid media strategy, execution, and analysis for all programs under her/his portfolio. She/he will also be responsible for developing, executing, and scaling net new programmatic strategies across 2U’s portfolio of products.
Responsibilities Include, But Are Not Limited To:
Media Management
- Manages a monthly budget ~$1MM of paid media spend
- Responsible for the execution, analysis and optimizations for a large portfolio of paid media campaigns (Facebook, Linkedin, Google Display, etc.)
- Develops data-driven media plans & segmentation strategies across multiple paid media channels
- Work collaboratively with demand generation analysts to ensure that program performance is in line with top-funnel, mid-funnel, and down-funnel targets
Strategic Initiatives and Planning
- Full ownership of a minimum of two large-scale strategic initiatives that has a portfolio wide impact on the business.
- Continually works on and/or owns cross-functional projects as designated by leadership (ex. Creative analysis implementation, etc.)
- Execution of the full lifecycle of testing new scalable prospecting driving opportunities & growth plans across verticals (ex. scaling a new channel, data science integration, etc.)
- Responsible for moving the business forward, beyond BAU media management, through media innovation
- Lead large-scale strategic initiatives and testing opportunities end-to-end, including planning, communication, execution, timelines, and measurement
- Influence media strategy development & portfolio strategies - develops the plan through his/her team.
- Work alongside Director, Exec Ed Paid Media & Senior Traffic Coordinator in identifying, developing and implementing process improvements, incorporating team feedback throughout
- Maintain emphasis on full-funnel performance and valuations in all aspects of work.
- Manage performance of paid social & display marketing for a small portfolio of accounts, and act as a first point of coverage as needed.
- Assist with growing and strengthening relationships with platform partners and agencies.
People Management
- Mentor and develop the team’s technical and non-technical skills
Things That Should Be In Your Background:
- Bachelor's degree in Business, Marketing, or a related field required.
- 3+ years paid media advertising experience, preferably in an agency setting
- Experience in managing a portfolio of monthly media spend exceeding $500k across paid social and display channels such as Facebook, LinkedIn, Google, etc.
- Strategic execution experience across tactics including prospecting, remarketing, CTV/video, streaming audio
- Strong understanding of programmatic technologies and platforms with experience in DSPs like DV360
- Excellent analytical skills and data-driven approach to media
- Experience leveraging marketing/analytics tools, preferably Tableau and GA
- Excellent verbal and written communication skills
Other Attributes That Will Help You In This Role:
- Ability to thrive in a fast paced environment, evaluate priorities, and flexibly adapt to changing business needs
- Strong project management discipline, including development of project plans, assessment and mitigation of risk, effectively meeting management and tracking actions and issues
- Enjoys close collaboration with others, but also values working independently
- Enthusiasm and the ability to thrive in an environment of constant change
- Creative, high-energy, innovative, proactive, and resourceful
- Drive to innovate and to find creative solutions to complex problems
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:
- 2 complimentary Getsmarter short courses per year
- Subsidised medical aid with Discovery Health Medical Scheme
- 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
- Employee Assistance Program (EAP)
- Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.
About 2U Inc. (NASDAQ: TWOU)
For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.
About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at https://2u.com/careers/
#NoBackRow
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
