At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Lead Analyst of Portfolio Analytics will work across 2U product lines to ensure sound marketing investment planning and strategy. This role will influence investment planning across the lifecycle of our products starting with initial goals and budgets, setting goals and reporting for ongoing operation against those budgets, and finally scenario planning to assess marginal return and ROI of different investment approaches. Working across functions including marketing business line owners, product, finance, and program management, this role will be responsible for ensuring all sides have clarity into our spend plan and the results we need to see from those plans. 

Responsibilities Include, But Are Not Limited To:

Scenario Planning: 

  • Partner with Finance to ensure clarity of quarterly business needs and align Demand Generation spend execution in each product line against those needs
  • Create marketing spend, revenue, and student generation plans for each product line on a regular basis; document these plans for clarity at the leadership level
  • Partner with Demand Generation leadership in each product line to assess spend opportunities and performance risks; regularly evaluate monthly and quarterly plans
  • Work with each product line team to build marginal spend tools and deploy these diminishing returns curves into investment decisions
  • Make recommendations for reallocation of budgets to improve performance

Investment Analysis and Insight: 

  • Utilize analysis and insights to support the development of program and portfolio initiatives (i.e. the global impact of a scholarships, price reductions, seasonal campaigns, cross-sell)
  • Utilize analysis and insights to support portfolio investment points of view (i.e. seasonal patterns that are the best / worst times to invest)
  • Partner with program analysts to identify initiatives and size potential

Long Term Plan Management and Forecasts: 

  • Maintain long-term funnels and marketing’s long-term point of view on growth, efficiency and performance
  • Partner with Finance, Sales Ops and Demand Generation to audit enrollment forecasts
  • Develop and maintain independent forecast point of view
  • Bring in new data sources (such as Google search share of voice) to inform investment strategy and growth opportunity
  • Ensure long-term funnels stay up to date with latest forecasts and pacing
  • Partner with Portfolio analysis and tools team to ensure latest long-term plans are distributed through Tableau into the right reports

Risk Mitigation: 

  • Partner with Demand Generation, Product and Finance to set annual and quarterly DG goals
  • Sign off on specific marketing goals (i.e. volume, efficiency, conversion)
  • Analyze performance and identify risks in the system across product lines
  • Communicate risks regularly to leadership; escalate and report on progress
  • Ensure investment matches heuristics and most efficient returns at any given time (i.e. ensure investments always match program performance/need)

SLT Level Communication: 

  • Communicate directly with VP, SVP and C-level stakeholders across product lines
  • Attend VP and C-level planning sessions to bring POV on long-term plan, risks and opportunities
  • Maintain detailed documentation and be able to communicate clearly

Things That Should Be In Your Background:

  • Bachelor’s in Business or related field
  • Strong background in economics, statistics or related
  • 6+ years professional experience in business planning, forecasting and analysis 
  • Demonstrated experience in handling complex financial planning exercises 
  • Experience working cross-departmentally, including working with executive stakeholders and external partners/clients
  • Analytical and process orientation capabilities with good organizational skills, ability to translate data insights into actionable recommendations
  • Ability to work well with others, influence others and support decision making through sound recommendations
  • Exceptional communication skills at all levels of the organization (written, verbal)
  • Ability to work independently and be versatile and adaptable under changing circumstances
  • Experience hiring, managing and building teams

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Employee stock purchase plan
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($84,000 - $108,000), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: 

About 2U Inc. (NASDAQ: TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at

Learn more at

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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At 2U, we are committed to an inclusive hiring process. To learn about how 2U supports diversity efforts, click here

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