About 2K

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM. 

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Summary:

Reporting to the Marketing Director in Singapore, the Marketing Executive will be responsible for :

Responsibilities

·              Participate in the conceptualizing & planning and responsible for the execution and evaluation of Comms/Influencer and Social campaignsMonitor and prepare campaign reports using data tools and insights to measure results against objectives/KPIs. 

·              Responsible for managing the global marketing assets translation and localization  review and submissions.

·              Manage the review and approval for marketing assets submitted by partners (i.e. Distributors Retailers, Platform Partners,  etc)

·              Handle the Asia social brand channels and support Title Leads by collaborating closely with the Global leads on social content requests and approvals.

·               

·              Assist in the logistics for events and press tours including setting up game demo to press, consumers and partners as required.

·              Provide general marketing administration and support where required 

Keys to success in this role

·              1 to 3 years of proven experience in planning and executing  marketing, Comms/PR, Influencers and/or Social industry in FMCG, gaming, entertainment marketing or consumer lifestyle brands.

·               

·              Strong written and spoken communication, interpersonal and conceptual thinking skills.

·              Self-starter with a strong desire to learn and develop expertise for the products

·              A strong interest for video games appreciated and good understanding and familiar with Sports marketing and branding a plus

·              A strong team player, eye for detail and ability to learn and roll up their sleeves to get the job done.

·              Additional Asian language an advantage – Chinese/Korean/Japanese/Thai

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