Who We Are:
2K publishes some of the most popular video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM and Sid Meier’s Civilization. Our Marketing teams are comprised of experienced and hardworking professionals who work together and across the company to build memorable and innovative campaigns for industry-leading titles.
What We Need:
The Manager of Marketing will play a valued role in driving and supporting Americas marketing strategy, as well as execution of coordinated marketing efforts. The role will also help develop go to market plans for each market in the region and work with cross-functional teams to ensure those plans are executed effectively, and are optimized as needed, to meet business and marketing targets.
What You Will Do:
Reporting to the Director of Marketing, Americas Core Games, you will be responsible for helping drive marketing strategy and execution for Americas. In addition, you will support the team in:
Creating integrated marketing plans for allocated titles that drive awareness, engagement and purchase intent at launch and throughout product lifecycles.
Developing specific marketing plans for in-game events/promotions/partnership activities and determining the communication and go to market execution plans for each to drive awareness, engagement and sales in Americas.
Creating and overseeing, in partnership with Influencer Marketing and Global Brand teams, relevant ideas and activations pertaining to influencers and social media content.
Management of marketing budget proposals, demonstrating clear understanding of business targets, audiences and how to reach them, and including ideas for growth that may require more funding or ideas for efficiency or budget reallocation.
Developing paid media plans and maintaining a proactive, positive relationship with media agency.
Writing media strategy and briefing/running agency through creation of full cycle media plans in partnership with Global Brand and Performance Marketing teams. Continually optimize away from low impact/efficiency media, as well as driving innovation/media firsts to reach our different audiences in an impactful way.
Developing retail/promotional marketing plans in collaboration with Channel/Sales team, driving innovation and ensuring the best possible allocation of budget vs. targets for launch activities and yearly promotional calendars. Partnering with sales and channel team and monitor promotional sales results to ensure targets are being met, takeaways are registered and incorporated into the next promotional plan.
Contributing to global marketing strategies, ensuring Americas requirements are being met.
Being a true specialist on our products, our consumers, our competitors and culture.
Provide timely updates, assets and direction, along with running timelines to ensure all milestones are achieved throughout planning and execution phases.
Who We Think Will Be A Great Fit:
Huge give a sh*t factor
Insight-driven marketer who cares equally about brand reputation and meeting sales/revenue targets
Self-starter, able to take ownership over tasks and carry them throughout to the end.
Strong communicator and collaborator
Experience launching Entertainment IP marketing campaigns (Video games, TV, Film)
Experience strategizing and executing paid media campaigns, with experience managing media agency from client side preferred.
Experience strategizing and executing retail marketing campaigns
Above average knowledge of videogames
Ability to build trust and credibility with product development, commercial and other internal and external partners
Demonstrated ability working for a consumer brand, on the brand, media and/or agency side with relevant go to market experience
Experience in all major areas of marketing preferred, including online and offline, brand and product marketing, search, CRM, social media, communications and influencer marketing
Experience developing regional marketing strategies based on global brand framework
Thrive in a fast-paced, multifaceted and flexible environment
Seasoned marketing professional with a proven track record of success and achievement in marketing strategy, product marketing and being held accountable for result. Country / business general management experience
Budget management experience
BA / BS required