What You'd Do:

  • Manage the day-to-day client interaction participating in client status calls, providing media updates, and overall status of running campaigns managing client expectations.
  • Accountable for the ongoing performance of one or more managed campaigns bringing as understanding and ownership of internal processes for quality assurance. 
  • Develop media plans, from initial brief to full plan, with direction from internal stakeholders.
  • Track campaigns to ensure they are performing as planned meeting and/or exceeding client objectives and efficiency goals. 
  • Analyze audit statements and syndicated research to assist in developing partner selection, program details, and other buying strategies for maximizing media dollars.
  • Oversee trafficking, reporting and insights between the planning and buying team.
  • Occasionally lead client and vendor meetings assisting the Manager with providing media plan recommendations.
  • Manage campaign budgets and client financials including media budgets, media spend summaries, and monthly media billing process.
  • Ensure all media team members, creative, and account deliverables are tracking against clients expectations and meeting media best practices.
  • Manage and mentor analysts for growth and performance, providing frequent and actionable feedback on their work product.

What You've Got:

  • 1-3 years of experience in a media planning role, with emphasis on digital (and integrated) planning and campaign management
  • Ability to develop a media plan and coordinate launch of a media campaign with minimal direction
  • In-depth Excel knowledge experience: pivot tables, formulas, and data visualization tools
  • Experience using G-Suite: Docs, Sheets, Slides, Microsoft (PowerPoint, Word)
  • Knowledge of media financial process
  • Some experience with the executional side of media buying across biddable and native platforms in any of the following: Highlight anything required or add on please Buying in these platforms is not a must but understanding how to plan for these platforms is.
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn
    • Google: DV360, Google Ads, YouTube
  • Knowledge in the various paid media and measurement opportunities across social, digital, and broader marketing mix Including but not limited to:
    • Google Analytics
    • MOAT/IAS/Double Verify
    • Nielsen/Millward Brown/Oracle Measurement
  • Management/mentorship of a direct report or team a plus

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