Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand)
Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM’s
Analyze brand and cultural trends for consideration of creative team
Bring insight on a subject-matter and specific subculture.
Willing to go beyond basic tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations
Use third party tools to manage brand’s pages
Follow proper escalation systems, as needed, for fans with negative feedback.
Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands
High School or College degree with a passion for learning and research
A keen interest in environmentalism and sustainability, beauty/skincare, esports, pro-sports, cars, beer or music
Consider oneself a Social Media “know it all” and has experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
Can combine creativity and analytics with the ability to convert into a story
Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
Any experience using the following social listening tools a plus but not mandatory
Any experience putting together presentations in written form using google slides