Who We Are

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. We recently raised our Series B and are backed by early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#mustlovedogs

Where You'll Come In

We’re looking for an experienced CRM & Lifecycle manager to play a crucial role in leading how The Farmer’s Dog communicates with its leads, customers, former customers, and evangelists. Your job will be to own our customers’ communication lifecycle -  including campaign planning & optimization, the CDP/ESP infrastructure to support your bold ideas and innovative multivariate tests, and all relevant 3rd party relationships. 

In the role, you’ll partner closely with teams across the business (Acquisition, Brand, CX, Operations, Data Strategy & Insights, Engineering, etc.) to build a best-in-class customer lifecycle. You’ll work on everything from gaining a deep, nuanced understanding of how to overcome barriers to purchase via high-impact, sophisticated experimentation to strategizing how and when we communicate new products to our most loyal customers. You’ll also work cross-functionally to ensure that our customers’ email & SMS experiences are as enjoyable and seamless as the products they receive in their boxes. 

This is an opportunity to take ownership of a team and CRM/Martech stack that can support nearly-infinite levels of personalization and segmentation. You’ll have real ownership over improving our customers’ lives (and the lives of their four-legged companions!) while making a foundational impact on our growth efforts. 

How You'll Make An Impact

  • Lead our CRM strategy and take the reins on implementing high-impact initiatives across the customer lifecycle that accelerate active customer growth and revenue generation. 
  • Partner with our Data Strategy & Insights (DSI) team to upgrade and optimize our CRM reporting framework, launch impactful longitudinal experiments, and measure CRM initiatives' impact on cohort retention and revenue generation. 
  • Own our sophisticated CDP/CRM infrastructure - constantly working to evolve and improve how, when, and what we’re able to communicate with our customers. 
  • Oversee our CRM Associate(s) and the campaign deployment process to ensure impactful campaigns launch smoothly (and mistake free!).
  • Partner closely with our Customer Experience (CX) team to leverage lifecycle automation to improve customer and agent experience. 
  • Own the email deployment calendar while working cross-functionally with Brand, CX, Tech, etc. 
  • Manage any and all relevant third-party relationships and contracts. 

We're Excited About You Because 

  • 3-5+ years of experience in CRM/Lifecycle campaign management at a consumer company. 
  • Expert in email & SMS automation. Bonus points for experience with CDPs like Simon Data, Iterable, Optimove, etc. 
  • Strong to expert-level SQL skills
  • Working knowledge of HTML, Java-based templating languages (Jinja, Django, ESP-specific, etc.), and a high-level understanding of JSON. 
  • Strong analytical skills and a proven track record of working with data to drive email campaign ideation and business results. 

About The Growth Team 

We have five principles that describe our approach:

  • Holistic thinking: We know that nothing exists in a silo.
  • Disciplined prioritization: We need to bring perspective, clarity and guidance to the team.
  • Data-driven decision-making: We use first principles and are skeptical. We establish context.
  • Proactive collaboration: We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving.
  • Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless.

Benefits

  • Brand new dog-friendly office in Greenwich Village (complete with free-roaming friendly dogs)
  • Comprehensive Healthcare, Dental, and Vision
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Strict daily belly rub quota

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at The Farmer's Dog are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.