Who we are
In our interconnected world, journalism needs to deliver common facts to divergent audiences. Our biggest stories, and greatest crises, are now global: from climate change to pandemics, rising inequality to supply chain disruption, political instability to the influence of social media. Yet global trust in the media is at an all-time low. This moment requires a new approach.
Enter Semafor. We are a team of deeply-experienced journalists and media professionals laser focused on providing a global audience with an unparalleled level of journalistic transparency; through innovative new forms, cutting through the noise of the news cycle with smart, distilled views, and exploring competing perspectives across borders.
Join us and help build a global news platform you can trust.
About this Role
As Semafor’s Marketing Manager — Newsletter Growth, you will play a key role on the audience development team, tasked with building and executing audience growth strategies for Semafor Newsletters. This role is full-time, permanent position, reporting to our Head of Consumer Marketing. This position is based in New York City, with a hybrid schedule of 3 days per week in office. Candidates must be willing to work flexible hours and travel on an as-needed basis.
Your Responsibilities:
- Develop a clear understanding of Semafor’s target audience.
- Develop and execute data-driven audience growth strategies for Semafor Newsletters and websites. Including but not limited to:
- Lead the marketing swaps program with other newsletters, podcasts and websites.
- Manage the development, measurement and optimization of marketing landing pages to optimize audience conversion.
- Lead an internal cross-promotion strategy for Semafor’s newsletter editions.
- Manage and measure lifecycle marketing campaigns to increase consumption and engagement.
- Manage and measure audience referral campaigns.
- Support the team in execution of paid marketing experiments.
- Measure and report on key audience metrics for reporting and optimization
What makes you qualified:
- Experience developing audiences for a newsroom or premium media organization
- High comfort level with data and measurement of marketing activities.
- Analytical and strategic thinker
- Experience running tests to optimize marketing and user experience initiatives
- Familiarity with email reporting and analysis
- Ability to clearly articulate and present data analysis to a cross-sector of leadership stakeholders across Semafor
- 3+ years of experience in audience development and marketing
Compensation:
The base salary for this position at the time of posting will range from $80,000.00 - $100,000.00. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility, and qualifications.
Additional job details
Comprehensive employee benefits: unlimited PTO, medical, dental, vision, short & long-term disability, flexible spending, health savings accounts, life insurance, 401(k), pre-Tax commuter benefits. (Benefits programs vary by country and are subject to eligibility requirements)
Semafor, Inc. is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. Semafor, Inc. will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law
