The Marketing Operations Associate is a process-driven professional with a passion for data, metrics, and reporting, and an eye for operational efficiency and scalability. The role is responsible for assisting in the development, management, and execution of operational processes and tasks in support of market awareness, lead generation, lead nurturing, reporting, and measurement. Successful candidates will require a unique blend of marketing strategy and operations experience, agility, collaboration, and communication skills.


Job Responsibilities:


Marketing Automation and Campaign Execution

  • Collaborate with the global marketing teams to build best-in-class processes and campaigns, with a focus on customer segmentation, campaign execution and performance, automation, and lead generation strategies
  • Work directly with field and customer marketing to execute campaigns including nurture flows, multi-touch programs, and re-engagement
  • Collaborate with marketing and customer marketing to create emails, landing pages, and forms within the marketing automation platform

Data Strategy

  • Maintain data hygiene including data imports and clean up, list segmentation, subscription management, and reporting
  • Aggregate and analyze data to help optimize key personas for lead nurturing program
  • Support the maintenance and enhancement of data through data cleanliness & data governance efforts; improve data quality results by identifying and determining best practices, system improvements and new technologies

Measurement and Reporting

  • Develop and refine existing processes and systems to collect and analyze demand generation plan details, expectations, and reporting of results
  • Define, analyze, and create campaign analytics reports to demonstrate marketing effectiveness and impact on business results; drive actions to optimize effectiveness in planning and decision making
  • Translate analytics into business insights and make recommendations to marketing, sales, and sales operations teams on areas to enable more strategic, data-driven business decisions to drive business growth across the entire buy cycle

Operations Support

  • Work closely with sales and sales operations to develop a feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualification
  • Work closely with business operations teams to setup scalable reporting for the greater organization
  • Assist in the development of marketing collateral and assets that support the overall corporate branding and specific business unit objectives
  • Leverage best practices to optimize our operating model, including sharing internal and external marketing best practices, benchmarking, and driving continuous improvement and efficiencies in marketing processes

Experience & Education:

  • A minimum 2-4 years of marketing operations experience, including experience in marketing automation, developing, and implementing marketing campaigns
  • Business-to-business (B2B) marketing experience a plus
  • Bachelors Degree in Marketing, Communications, Business and/or a related field, or the equivalent work experience

Knowledge, Skills, & Abilities:

  • Demonstrated experience in demand creation related activities (email, tradeshows, social marketing, and event marketing)
  • Working knowledge of Marketo automation mechanisms as well as; familiarity with other marketing tools a significant plus
  • Prior experience using Marketo required
  • Marketo certification a plus
  • Data and metrics driven with experience in creating and designing lead nurturing and lead scoring models
  • Strong interpersonal skills
  • Strong project management and planning skills
  • Excellent written and verbal communication skills
  • Following industry best practices and benchmarks to provide support for go to market teams
  • Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
  • Self-starter with ability to work with minimal supervision


Pink, Perks, and Such:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.


  • Company Equity
  • Pendo covers 100% of monthly premium for the HDHP (High Deductible) Medical plan for all employees and their families
  • Pendo covers 100% of monthly premium for dental and vision coverage for all employees and their families
  • Open vacation policy
  • Free weekly lunches and fully stocked kitchen with drinks, goodies and balanced snacks
  • Frequent company and team-building events
  • Free parking or monthly stipend for other modes of transportation (biking, walking, do you skate?)
  • Lots of company swag...hope you like pink!


Best private cloud companies to work for, we're #1

What makes Pendo culture special

We are an equal opportunity employer and believe having diverse teams in which everyone brings their whole self to Pendo is key to our success. We welcome people of different backgrounds, experiences, abilities and perspectives.

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