The Marketing Operations Associate is a process-driven professional with a passion for data, metrics, and reporting, and an eye for operational efficiency and scalability. The role is responsible for assisting in the development, management, and execution of operational processes and tasks in support of market awareness, lead generation, lead nurturing, reporting, and measurement. Successful candidates will require a unique blend of marketing strategy and operations experience, agility, collaboration, and communication skills.

 

Job Responsibilities:

 

Marketing Automation and Campaign Execution

  • Collaborate with the global marketing teams to build best-in-class processes and campaigns, with a focus on customer segmentation, campaign execution and performance, automation, and lead generation strategies
  • Work directly with field and customer marketing to execute campaigns including nurture flows, multi-touch programs, and re-engagement
  • Collaborate with marketing and customer marketing to create emails, landing pages, and forms within the marketing automation platform

Data Strategy

  • Maintain data hygiene including data imports and clean up, list segmentation, subscription management, and reporting
  • Aggregate and analyze data to help optimize key personas for lead nurturing program
  • Support the maintenance and enhancement of data through data cleanliness & data governance efforts; improve data quality results by identifying and determining best practices, system improvements and new technologies

Measurement and Reporting

  • Develop and refine existing processes and systems to collect and analyze demand generation plan details, expectations, and reporting of results
  • Define, analyze, and create campaign analytics reports to demonstrate marketing effectiveness and impact on business results; drive actions to optimize effectiveness in planning and decision making
  • Translate analytics into business insights and make recommendations to marketing, sales, and sales operations teams on areas to enable more strategic, data-driven business decisions to drive business growth across the entire buy cycle

Operations Support

  • Work closely with sales and sales operations to develop a feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualification
  • Work closely with business operations teams to setup scalable reporting for the greater organization
  • Assist in the development of marketing collateral and assets that support the overall corporate branding and specific business unit objectives
  • Leverage best practices to optimize our operating model, including sharing internal and external marketing best practices, benchmarking, and driving continuous improvement and efficiencies in marketing processes

Experience & Education:

  • A minimum 2-4 years of marketing operations experience, including experience in marketing automation, developing, and implementing marketing campaigns
  • Business-to-business (B2B) marketing experience a plus
  • Bachelors Degree in Marketing, Communications, Business and/or a related field, or the equivalent work experience

Knowledge, Skills, & Abilities:

  • Demonstrated experience in demand creation related activities (email, tradeshows, social marketing, and event marketing)
  • Working knowledge of Marketo automation mechanisms as well as Salesforce.com; familiarity with other marketing tools a significant plus
  • Prior experience using Marketo required
  • Marketo certification a plus
  • Data and metrics driven with experience in creating and designing lead nurturing and lead scoring models
  • Strong interpersonal skills
  • Strong project management and planning skills
  • Excellent written and verbal communication skills
  • Following industry best practices and benchmarks to provide support for go to market teams
  • Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
  • Self-starter with ability to work with minimal supervision

 

Pink, Perks, and Such:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

Benefits:

  • Company Equity
  • Pendo covers 100% of monthly premium for the HDHP (High Deductible) Medical plan for all employees and their families
  • Pendo covers 100% of monthly premium for dental and vision coverage for all employees and their families
  • Open vacation policy
  • Free weekly lunches and fully stocked kitchen with drinks, goodies and balanced snacks
  • Frequent company and team-building events
  • Free parking or monthly stipend for other modes of transportation (biking, walking, do you skate?)
  • Lots of company swag...hope you like pink!

 

Best private cloud companies to work for, we're #1

What makes Pendo culture special

We are an equal opportunity employer and believe having diverse teams in which everyone brings their whole self to Pendo is key to our success. We welcome people of different backgrounds, experiences, abilities and perspectives.

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Pendo are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.