About G2 

G2.com is revolutionizing the way businesses discover, buy and manage software and services. More than five million users per month rely on G2 to help them find and buy the best software for their businesses. G2 features over 1 million authentic customer reviews, has built a global team of nearly 400 talented, motivated professionals, and has raised $100M in total funding from some of the world’s leading investors including IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and its founders.

About the Role

G2 is seeking a Market Research Principal Analyst focused on software and technology markets to share in maintaining and curating our real-time taxonomy and the related research that powers our G2 marketplace. Our analysts put buyers first though our work in developing independent and unbiased categorization of B2B software and data-driven thought leadership. 

At a fast paced, hyper growth company like G2, responsibilities, tasks, and projects can evolve rapidly and the ability to adapt is critical. 

We’re looking for someone who understands the importance of data and has the ability to  convert that data into compelling narratives, and reports using their oral and written presentation skills. We remain 100% unbiased in our analyses, combining our technology and industry knowledge with the data/experiences of real software users.

Principals support their fellow team members in the growth and maintenance of G2’s priority categories, and bring their own subject matter expertise and experience to a given range of software markets - supporting the development of a subset of our overall software taxonomy. 

You would be successful if you describe yourself as:

  • Experienced analyst or market practitioner with recognized subject matter expertise to support G2 sales and partnership efforts by shaping market leaders’ opinions. 
  • Self-motivated individual with exceptional writing and verbal skills and an analytical eye to help G2 tell meaningful, data-driven stories and share insights and trends in interesting ways.
  • Recognized authority with established market presence through published articles, regular posting cadence, and events.
  • Key subject matter expert supporting G2 sales and partnership efforts shaping market leaders’ opinions. 

Responsibilities

  • Category Expertise: Serves as a subject matter expert on their market and organizational digital transformation initiatives related to their market. Develops an authoritative view on the specific software space, and a deep understanding of what software buyers need to know to make informed buying decisions. 
  • Thought Leadership, Writing & Analysis: A demonstrated thought leader in their market with a strong ability to deliver credible content in a variety of formats on the subject. Produce timely, actionable and original insights for enterprise buyers of technology that help educate and inform them about B2B technology and market trends to improve buying and use decisions. Develop an authoritative voice and source/deliver content independently. Demonstrates a strong understanding of industry trends and how they impact software buyers/users. Amplify professional analyst brand by posting on social and professional networks, and attending/speaking at industry related events. Takes ownership over the promotion of their content internally and externally.
  • Category development: Take appropriate actions to grow the business in the assigned categories through sales support, business development, partner development and other methods as necessary. Assist in driving the direction of the category roadmap for their team’s markets.
  • Vendor relationships: Take a proactive approach to connecting with vendors and coach other team members to do the same. Participate in G2’s Lead Analyst program, providing white-glove service to key customers in partnership with sales; delegate related activities to team members. 
  • Collaboration: Collaborates with the rest of the G2 Product R&D and market facing teams to develop and deliver new types of research offerings. Collaborate with the rest of the G2 team to develop and deliver new reports, insights and offerings. When relevant, identify themes and trends that expand across multiple markets or industries, engage with fellow analysts around those themes. 
  • Mentorship: Be a trusted advisor to team members with different experience from your own. Aid them in expanding their expertise, encourage their growth, listen & share feedback.

Requirements

  • 5+ years of market research, analyst or category-specific experience preferred
  • Proven experience and knowledge in a specific software market
  • Bachelor’s degree, preferably in related discipline - or equivalent, relevant work experience
  • Have a curiosity and desire to dig deep into trends and topics, making them accessible to software buyers
  • Strong writing, secondary research and listening skills
  • Strong presentation and communication skills
  • Fast learner who can work independently
  • Proven ability to work on multiple projects simultaneously and meet deadlines
  • Focused on identifying problems with creative solutions
  • Ability to work cross functionally across different departments to deliver impact
  • Established relationships with software buyers and vendors is a plus
  • Clear passion about G2 portfolio and ability to identify possibilities in our industry
  • Experience working in a fast-paced, SaaS environment

Why we love G2 

G2 was founded to create a place where people will love to work hard and grow professionally. We strive to create meaning in our work by building our PEAK culture around our values of Performance, Entrepreneurial Spirit, Authenticity and Kindness.  We aim to provide more than just a job: a true calling. G2 is a place where people can be authentic and grow by doing challenging, innovative work and be inspired to succeed by conscious leaders and a supportive group of coworkers.  We pride ourselves on creating an environment where people can enjoy coming to work every day while being challenged to grow professionally while supporting our employees in their professional and personal lives.

Our Process

We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2.

 





Apply for this Job

* Required
  
Attach Dropbox Google Drive Paste
  
Attach Dropbox Google Drive Paste

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at G2 are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.