The New Verticals Marketing Team

The Marketing Manager, Grocery will sit within the New Verticals marketing team, the team responsible for driving forward our company mission of transforming the way customers shop and eat across the UK & Ireland. The role will report into the Head of Marketing, New Verticals, and will be based in either London or Manchester.  

The role will sit within the Grocery team sub-team, responsible for driving forward our On Demand Grocery proposition within the UK & Ireland. It’s a hugely exciting time for on-demand grocery, with significant category growth across the UK & Ireland, an ever evolving customer mindset, and huge opportunity to shape the future of Deliveroo. 

The Role, & what we’re looking for: 

We’re looking for a Marketing Manager to join the team to help deliver on our vision of growth for on demand grocery. The role will be varied in nature, from planning category marketing campaigns, building successful relationships with our Grocery partners, leading our planning cycles and processes, optimising promotional strategies amongst many other initiatives. This role will work hand in hand with the rest of the UKI team, mainly  commercial, internal CRM, Product, Value & Partnerships teams to deliver best in class marketing strategy and campaigns that deliver against our vision and objectives.  

The  successful candidate will be an entrepreneurial proposition developer, be confident with sales pitches and a great collaborator. They’ll have a passion for all things Grocery, be customer obsessed and have a natural ability to think strategically to solve business problems. 

The ideal candidate will be experienced in working with customer and commercial data & insight to build marketing campaigns and have a broad knowledge and understanding of the marketing channel mix. The role will be responsible for the full grocery vertical marketing, and will therefore be varied in nature across channels, projects and responsibilities. It will be partner facing too, with the objective of driving forward some of the largest partners across the UK & Ireland. We’re a growing business too, so a test & learn nature is key to success, building playbooks and iterating on learnings for future campaigns. 

Key responsibilities include:

  • Collaborating and delivering joint business plans with our key Grocery partners, ensuring we’re world class marketing partners for some of the largest and most exciting organisations across the UK & Ireland. 
  • Working effectively alongside the UKI Grocery commercial team to understand the strategy and vision, what that means for our partners, and how we deliver with impact. 
  • Engaging partners with marketing strategy and plans, pitching new ideas and innovations, and spotting opportunities for ensuring marketing plans suit partner objectives. 
  • Reporting in monthly and quarterly reviews on the impact of marketing campaigns for partners, ensure we are adding value to partners and to Deliveroo, improving on future campaigns. 
  • Building category trade plans, using insight and data to inform key seasonal / category trading moments throughout the calendar year. 
  • Leading out on quarterly planning cycles, starting with the consumer insight, building out propositional periods, engaging partners and delivering best in class marketing campaigns. 
  • Embedding a test & learn mindset across all we do, building playbooks and codifying learnings. Analysing data to provide trends and recommendations. 
  • Working x-vertically within the marketing team to deliver best in class marketing campaigns that deliver against the strategy and vision of the team, using expertise across the business.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of great benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space

 

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